We are Tilburg University

We are Tilburg University


Leon Gim's research interests lie in understanding the accountability of marketing actions and firms' disclosure behaviors of marketing-related information. In particular, her current research projects focus on examining the financial impact of marketing actions such as pricing, customer satisfaction, and mergers and acquisitions. Her work has been presented in several international conferences and has recently been published in the International Journal of Research in Marketing. Leon Gim received her PhD in Business (Marketing) from Singapore Management University and is currently an Assistant Professor in Marketing at Tilburg University.


For more information, please click here for a copy of my CV.


325222 Digital and Social Media Strategies (Bachelor's), Course Coordinator and Lecturer, Fall 2018 - Present (Evaluation For Fall 2018: 4.00 out of 5)

Master Thesis Marketing (Marketing Management / Marketing Analytics), Thesis Supervisor and Second Reader, Fall 2018 - Present


Teaching activities elsewhere

MKTG 103 Marketing Research (Bachelor's), Graduate Instructor, Spring 2018, Lee Kong Chian School of Business, Singapore Management University (Evaluation: 6.053 out of 7)


Recent publications

  1. Investors' evaluations of price-increase preannouncements -

    Lim, L. G., Tuli, K. R., & Dekimpe, M. (2018). Investors' evaluations of price-increase preannouncements. International Journal of Research in Marketing, 35(3), 359-377.

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