prof. dr. Marnik Dekimpe

Bio

Marnik G. Dekimpe (Ph.D., University of California, Los Angeles) is Research Professor of Marketing at Tilburg University (The Netherlands) and Professor of Marketing at KU Leuven (Belgium). 

His current research interests deal with recession marketing, the impact of product-harm crises, the drivers of private-label success, and the measurement of short- and long-run marketing-mix effects. 

More information about his research is available on his research profile.

Courses

• Marketing Models (CentER)

Recent publications

1. Designing successful temporary loyalty programs: An exploratory study…

   Bombaij, N., Gelper, S., & Dekimpe, M. (2022). Designing successful temporary loyalty programs: An exploratory study on retailer and country differences. International Journal of Research in Marketing, 39(4), 1275-1295.

2. Cross-national differences in market response: Line-length, price, an…

   Datta, H., van Heerde, H. J., Dekimpe, M., & Steenkamp, J. E. B. M. (2022). Cross-national differences in market response: Line-length, price, and distribution elasticities in 14 Indo-Pacific Rim economies. Journal of Marketing Research, 59(2), 251-270.

3. The future of private-label markets: A global convergence approach

   Dekimpe, M., Gielens, K., Mukherjee, A., & Tuli, K. R. (2022). The future of private-label markets: A global convergence approach. International Journal of Research in Marketing.

4. Learning from data: An empirics-first approach to relevant knowledge …

   Golder, P. N., Dekimpe, M., An, J. T., van Heerde, H. J., Kim, D., & Alba, J. W. (2022). Learning from data: An empirics-first approach to relevant knowledge generation. Journal of Marketing.

5. Adding budget and premium private labels to standard private labels -…

   Keller, K. O., Dekimpe, M. G., & Geyskens, I. (2022). Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research. Journal of Retailing, 98(1), 5-23.