We are Tilburg University

We are Tilburg University

Bio

Marnik G. Dekimpe (Ph.D., University of California, Los Angeles) is Research Professor of Marketing and Head of the Marketing Department at Tilburg University (The Netherlands) and Professor of Marketing at KU Leuven (Belgium). 

His current research interests deal with recession marketing, the impact of product-harm crises, the drivers of private-label success, and the measurement of short- and long-run marketing-mix effects. 

More information about his research is available on his research profile.

Courses

Recent publications

  1. Universality or Differences in Marketing Elasticities in Emerging ver…

    Datta, H., van Heerde, H. J., Dekimpe, M., & Steenkamp, J. E. B. M. (2019). Universality or Differences in Marketing Elasticities in Emerging versus Developed Markets? The Moderating Role of Brand Equity.
  2. Retailing and retailing research in the age of big data analytics -

    Dekimpe, M. (2019). Retailing and retailing research in the age of big data analytics. International Journal of Research in Marketing.
  3. When do loyalty programs work? - The moderating role of design, retai…

    Bombaij, N., & Dekimpe, M. (2019). When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics. International Journal of Research in Marketing.
  4. Retailing research in rapidly changing times - On the danger of being…

    Dekimpe, M. G., & Geyskens, I. (2019). Retailing research in rapidly changing times: On the danger of being leapfrogged by practice. Journal of Retailing, 95(1), 6-9.
  5. New product success in the consumer packaged goods industry - A shopp…

    Lamey, L., Deleersnyder, B., Steenkamp, J. E. B. M., & Dekimpe, M. (2018). New product success in the consumer packaged goods industry: A shopper marketing approach. International Journal of Research in Marketing, 35, 432-452.

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