Bio

Marnik G. Dekimpe (Ph.D., University of California, Los Angeles) is Research Professor of Marketing at Tilburg University (The Netherlands) and Professor of Marketing at KU Leuven (Belgium). 

His current research interests deal with recession marketing, the impact of product-harm crises, the drivers of private-label success, and the measurement of short- and long-run marketing-mix effects. 

More information about his research is available on his research profile.

Courses

Recent publications

  1. Do consumers benefit from national-brand listings by hard discounters?

    Geyskens, I., Deleersnyder, B., Dekimpe, M., & Lin, P. (2024). Do consumers benefit from national-brand listings by hard discounters? Journal of the Academy of Marketing Science, 52, 97-118.
  2. Sharing economy: International marketing strategies. A commentary.

    Geyskens, I., & Dekimpe, M. (2024). Sharing economy: International marketing strategies. A commentary.. Manuscript in preparation In Key Developments in International Marketing : Influential Contributions and Future Avenues for Research (JIBS Special Collections). Palgrave Macmillan.
  3. Proximity-store introductions: A new route to big-box retailer succes…

    Dekimpe, M., Gijsbrechts, E., & Gielens, K. J. P. (2023). Proximity-store introductions: A new route to big-box retailer success? Journal of Retailing, 99(4), 621-633.
  4. The future of private-label markets: A global convergence approach

    Dekimpe, M., Gielens, K., Mukherjee, A., & Tuli, K. R. (2023). The future of private-label markets: A global convergence approach. International Journal of Research in Marketing, 40(1), 248-267.
  5. Learning from data: An empirics-first approach to relevant knowledge …

    Golder, P. N., Dekimpe, M., An, J. T., van Heerde, H. J., Kim, D., & Alba, J. W. (2023). Learning from data: An empirics-first approach to relevant knowledge generation. Journal of Marketing, 87(3), 319-336.

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