We are Tilburg University

We are Tilburg University

Bio

Marnik G. Dekimpe (Ph.D., University of California, Los Angeles) is Research Professor of Marketing and Head of the Marketing Department at Tilburg University (The Netherlands) and Professor of Marketing at KU Leuven (Belgium). 

His current research interests deal with recession marketing, the impact of product-harm crises, the drivers of private-label success, and the measurement of short- and long-run marketing-mix effects. 

More information about his research is available on his research profile.

Courses

Recent publications

  1. When do loyalty programs work? - The moderating role of design, retai…

    Bombaij, N., & Dekimpe, M. (2020). When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics. International Journal of Research in Marketing, 37(1), 175-195.
  2. Retailing and retailing research in the age of big data analytics

    Dekimpe, M. (2020). Retailing and retailing research in the age of big data analytics. International Journal of Research in Marketing, 37(1), 3-14.
  3. Using technology to bring online convenience to offline shopping

    Dekimpe, M. G., Geyskens, I., & Gielens, K. (2020). Using technology to bring online convenience to offline shopping. Marketing Letters, 31(1), 25-29.
  4. Opening the umbrella - The effect of rebranding multiple category spe…

    Keller, K. O., Geyskens, I., & Dekimpe, M. (2020). Opening the umbrella: The effect of rebranding multiple category specific private-label brands to one umbrella brand. Journal of Marketing Research, 57(4), 677-694.
  5. Online display advertising for CPG brands - (When) does it work?

    van Ewijk, B., Stubbe, A., Gijsbrechts, E., & Dekimpe, M. (2020). Online display advertising for CPG brands: (When) does it work? International Journal of Research in Marketing.

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