We are Tilburg University

We are Tilburg University


Prof. dr. Max Louwerse is Professor in Cognitive Psychology and Artificial Intelligence in the Department of Cognitive Science & Artificial Intelligence at Tilburg University. He received his PhD in Linguistics (University of Edinburgh) and worked at the University of Memphis as Full Professor in the Department of Psychology and the Institute for Intelligent Systems (IIS), and served as Director of the IIS.


Louwerse published over 130 articles in journals, proceedings and books in cognitive science, computational linguistics, and psycholinguistics (symbolic and embodied cognition, language statistics, virtual reality, multimodal communication) and holds two patents.

Louwerse served as principal investigator, co-principal investigator, or senior researcher on projects totaling €30 million in both the United States and the Netherlands. In the US he was involved as a Principal Investigator or Co-Principal Investigator in projects totaling almost $10 million funded by NSF, NIH and IES. In the Netherlands he serves as co-principal investigator in the €12 million project Campione (33 partners) investigating training in virtual reality and as principal investigator on the €7 million project VIBE (12 partners) developing animated embodied conversational agents for health care. Most recently he is involved in activities of SpaceBuzz.



Louwerse has been founder of the DAF Technology Lab, the virtual and mixed reality lab on the Tilburg University campus, was involved in setting up the Jheronimus Academy of Data Science (www.jads.nl), and is co-founder of MindLabs (www.mind-labs.eu).

He is associate editor of the journal Cognitive Science and has served on editorial boards of several journals in cognitive science and artificial intelligence. He currently serves in the Learning and Education track of the Digital Society agenda of the Association of Universities in the Netherlands, and on several steering committees (smart industry, air force).

Recent publications

  1. Explanation versus prediction - Statistical differences in detecting …

    Tinga, A., Kuperus, W., Carvalho, M. B., & Louwerse, M. (2019). Explanation versus prediction: Statistical differences in detecting fraudulent events do not necessarily have predictive power. In Proceedings of the 41th annual conference of the Cognitive Science Society (pp. 2975-2980)
  2. Non-invasive neurophysiological measures of learning - A meta-analysis

    Tinga, A., de Back, T., & Louwerse, M. (2019). Non-invasive neurophysiological measures of learning: A meta-analysis. Neuroscience and Biobehavioral Reviews, 99, 59-89.
  3. Respiratory Biofeedback Does Not Facilitate Lowering Arousal in Medit…

    Tinga, A. M., Nyklíček, I., Jansen, M. P., de Back, T. T., & Louwerse, M. M. (2019). Respiratory Biofeedback Does Not Facilitate Lowering Arousal in Meditation Through Virtual Reality. Applied Psychophysiology and Biofeedback, 44(1), 51-59.
  4. Brain Activity Reflects Sense of Presence in 360° Video for Virtual R…

    Tjon, D., Tinga, A., Alimardani, M., & Louwerse, M. (2019). Brain Activity Reflects Sense of Presence in 360° Video for Virtual Reality. In Proceedings of the 28th International Conference on Information Systems Development
  5. Generating Facial Expression Data - Computational and Experimental Ev…

    Vaitonyte, J., Blomsma, P. A., Alimardani, M., & Louwerse, M. M. (2019). Generating Facial Expression Data: Computational and Experimental Evidence. In IVA 2019 - Proceedings of the 19th ACM International Conference on Intelligent Virtual Agents (pp. 94-96). (IVA 2019 - Proceedings of the 19th ACM International Conference on Intelligent Virtual Agents). Association for Computing Machinery, Inc.

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