prof. dr. Fons Maes

Bio

Fons Maes (PhD 1991) is Professor emeritus in the Department of Communication and Cognition, Tilburg School of Humanities and Digital Sciences at Tilburg University. He studies the interaction of visual and verbal sign systems in human communication. Topics include the production of referential expressions, verbal and visual metaphor, navigation communication, information visualization, and the use of visuals in health communication and advertising. 

Expertise

• 2002-2019 Head of section, capacity group, department Communication and Cognition, Tilburg School of Humanities, Tilburg University
• 2012-2014 Director Tilburg center for Cognition and Communication TiCC, Tilburg School of Humanities, Tilburg University
• Since 2002 Full Professor Communication and Cognition, Arts Faculty, Tilburg University
• 1999-2002 Coordinator Teaching Program Business Communication and Digital Media, Arts Faculty, Tilburg University
• 1993-2002 Assistant and Associate Professor Discourse Studies, Arts Faculty, Tilburg University
• 1983-1993 Lecturer, Language Center (Talencentrum), Arts Faculty, Tilburg University
• 1982-1984 Lecturer Language Proficiency, Technicon (Groep T), Leuven
• 1977-1982 Lecturer Dutch Linguistics, Literature & Language Proficiency, Teacher Training Institute, Turnhout
• 1977-1983 Lecturer Language Proficiency, Law Faculty, Leuven University
• 1976-1977 Lecturer Linguistics, Leuven

Teaching

selection of past courses taught

• Advances in Visual Communication Research (research master CIW)
• Multimodality and Communication (master CIW)
• Foundations of Language and Communication (research master)
• Visual communication (2012-2013)
• Introduction Business Communication and Digital Media (Inleiding BDM) (bachelor)
• Recent developments in Document Design (research master) (2007-2010)
• Multimodality and Cognition (2003-2008)
• Digital Document Design (2002-2005)
• New Media (Nieuwe Media) (1999-2000)
• Design of instructive texts (Ontwerp Instructieve Teksten) (1996-2003)
• Tekst en Beeld (1996-2003)
• Discourse Theory (Discourse theory) (1995-1998)
• etc. 

Recent publications

1. Explaining variance in writers’ use of demonstratives: A corpus study…

   Maes, A., Krahmer, E., & Peeters, D. (2022). Explaining variance in writers’ use of demonstratives: A corpus study demonstrating the importance of discourse genre. Glossa: a journal of general linguistics.

2. Language is more than that

   Maes, A. (2022). Language is more than that. [s.n.].

3. Taal is meer dan dat

   Maes, A. (2022). Taal is meer dan dat. [s.n.].

4. Understanding demonstrative reference in text - a new taxonomy based …

   Maes, A., Krahmer, E., & Peeters, D. (2022). Understanding demonstrative reference in text: a new taxonomy based on a new corpus. Language and Cognition, 1-23.

5. A conceptual framework for the study of demonstrative reference

   Peeters, D., Krahmer, E., & Maes, A. (2021). A conceptual framework for the study of demonstrative reference. Psychonomic Bulletin & Review, 28, 409-433.