Trang's research interest lies in sustainable retailing, specifically, how retailers can use marketing tools to stimulate more sustainable consumption. She applies quantitative marketing models to find out which decisions managers can make for their businesses and which approaches policymakers can choose to reach our Sustainable Development Goals.
Working as a Ph.D. candidate, Trang collaborates with her promotors Barbara Deleersnyders and Arjen van Lin. They apply marketing models to explain promotion effectiveness for sustainable brands by examining grocers' household panel data.
Before being a researcher, Trang worked professionally at various marketing positions for domestic and international companies in luxury goods, semiconductor and consumer electronics. As such, she gained her practical data-driven marketing knowledge from a business perspective, using Google Analytics, PowerBI and SAP.
Trang supervises both Bachelor's and Master's theses, and serves as a teaching assistant for the Market Assessment course.