dr. Tatiana Sokolova
Associate Professor
TiSEM: Tilburg School of Economics and Management
TiSEM: Department Marketing
T.Sokolova@tilburguniversity.edu
Room
K 739
Courses
Recent publications
-
Days-of-the-week effect in temporal judgments
Sokolova, T. (2023). Days-of-the-week effect in temporal judgments. Journal of Consumer Research, 50(1), 167-189. Article ucac044. -
Paper meets plastic: The perceived environmental friendliness of prod…
Sokolova, T., Krishna, A., & Doering, T. (2023). Paper meets plastic: The perceived environmental friendliness of product packaging. Journal of Consumer Research, 50(3), 468-491. -
Mix or match? Consumer spending decisions in conditional promotions
Sokolova, T., & Li, Y. (2021). Mix or match? Consumer spending decisions in conditional promotions. Journal of Consumer Psychology, 31(1), 91-102. -
Pick your poison: Attribute trade‐offs in unattractive consideration …
Sokolova, T., & Krishna, A. (2021). Pick your poison: Attribute trade‐offs in unattractive consideration sets. Journal of Consumer Psychology, 31(2), 319-328. -
The left-digit bias - When and why are consumers penny wise and pound…
Sokolova, T., Seenivasan, S., & Thomas, M. (2020). The left-digit bias: When and why are consumers penny wise and pound foolish? Journal of Marketing Research, 57(4), 771-788.