Yuqi Guo
PhD Candidate
TiSEM: Tilburg School of Economics and Management
TiSEM: Center Ph. D. Students
Y.Guo_6@tilburguniversity.edu
Room
K 720
Bio
Hello there!
Before the Ph.D. chapter, I finished a double master degree in Marketing Management (ESADE Business School; 2019) and CEMs Master in Management (exchange at RSM; 2020), where I developed a genuine interest in consumer behavior research. The Research Master in Marketing program (Tilburg University; 2021) provided me with solid research training.
My research interest lies in the intersection between sustainable consumption and emotional well-being. For my current research, I study how people anticipate deriving emotional utilities from consuming sustainable products and how this drives their choices. Additionally, I am interested in understanding the mechanisms that can slow down hedonic adaptation, a phenomenon that is ubiquitous and detrimental to consumer happiness.
In my spare time, I love doing club yoga, visiting art museums, and painting watercolors.
