Narrowcasting displays on campus
There are various information screens around the campus. These narrowcasting displays are used for campus communication. Their main purpose is informing and engaging our campus community, implementing the strategic theme of ‘Lively campus’.
Narrowcasting requests: Tip off the Communication Office!
Do you want to bring something to the attention of colleagues, students, or an external target group? Please complete the Tip off the Communication Office form so the employees of the External & Campus Communication (ECC) team have sufficient information to communicate your message. You do not need to request a specific method of communication; neither is it necessary to specifically request narrowcasting. Just complete the form so we can edit your text and select the channels to communicate your message as effectively as possible. Should you still wish to express your preference for narrowcasting (or a different channel), you can do so at the bottom of the form. However, we cannot guarantee that we can grant your wish.
Please bear in mind that the narrowcasting editors have the right to refuse a request or change your text. We therefore recommend that you always submit a request to ECC first before you have a slide made by STUDIO.
Read more about the specifications for submitting a slide.
Primary target group
The primary target group consists of students and staff.
Secondary target group
The secondary target group consists of campus visitors in general and a specific group of campus visitors, namely, prospective students and their parents/carers (only in the event of recruitment events).
Primary objectives with respect to narrowcasting
- Promoting events taking place on campus and/or organized by the university.
- Sharing important and current information and spreading news.
- Contributing to information that engages, connects, and is of interest to the campus community.
- Contributing to the university’s brand positioning and strengthening its brand values by actively articulating matters that positively affect this/disseminates our core message.
Secondary objectives with respect to narrowcasting
- Helping visitors find their way around the campus during events.
- Showing prospective students and their parents/carers what Tilburg University has to offer.
Content and management
The Newsroom has access to Leftclick, the system in which the narrowcasting messages are posted. Via this system, the Newsroom manages the corporate displays on campus. The other displays are managed by different teams.
- The displays in the Sports Center are managed by the Sports Center itself. The Newsroom can forward interesting corporate content to have it posted there as well. For information on posting messages on the displays in the Sports Center, please send a request to firstname.lastname@example.org.*
- TiGeAk has its own displays on the campus: two displays in Academia, four in Cobbenhagen, and two near the entrance to the Esplanade (right-hand side). It posts content submitted by study and student associations (Fosst, Idea, Magister, Asset, TOP, Flow, and Unipartners; the Facility Service Desk is also involved).
- Cirfood has its own displays in the lunchroom in Cobbenhagen and near the catering facilities in CUBE.
- Bonheur Horecagroep has its own displays in the Faculty Club and Grand Café Esplanade.
- In the Library, displays are managed by the Brabant collection. ECC can also manage these displays.
- In Goossens building, there is a display near the IT Service Desk managed by IT.
- TiSEM has its own displays in Intermezzo and Koopmans.
*Guidelines for submitting content to the Sports Center
- For a full-screen image: 1920 x 1080 pixels.
- You can submit photos and text. Photos must be landscape and in .JPG format. Text: only in English.
- Short videos are allowed (max. one minute). They must be in .H264 or MPEG4 format with a resolution of 1020 x 1020 (Full HD) or 1280 x 720 (HD). No sound.
Fixed corporate content, provided by the Newsroom (shown continuously):
- Slide with ‘follow us on our social media’.
- Slide(s) relating to our strategy.
Changing content (normally a maximum of two weeks):
- Announcement of events (engaging).
- Events on a separate slide, only if:
- the theme of the event is one of our strategic themes (e.g., corporate events, Studium Generale events).
- they are organized by Tilburg University (or if the university is involved in the organization)
- they are relevant for most Tilburg University students and/or staff.
- Overview of Studium Generale events (exception: is displayed for a month rather than two weeks)
- Events on a separate slide, only if:
- Events on the day they take place: information on what is taking place in a specific building (informing)
- Changed opening times of buildings and catering facilities (informing) (exception: may be displayed longer if relevant)
- Slide submitted by Univers with the news of that week (informing)
- Slides submitted by the Marketing & Recruitment team to be displayed during recruitment events (informing and profiling).
- Messages that fit our brand strategy (the strategic themes) and, for instance, are part of a campaign. They are posted as a full-screen photo with a quote (profiling).
Exception: evenst for specific target group – In consultation with the Newsroom, announcements of events that do not meet the condition of ‘relevant for nearly all Tilburg University students and/or staff’ can be shown in a specific building where this information is relevant for nearly all the students/staff who use that building. Requests are assessed by the Newsroom on an individual basis.
The displays hang in different places where we can reach our different target groups. We distinguish three categories.
- Passing visitors, whom we want to engage
- People sitting down, e.g., for lunch, who we want to engage and inform
- Viewers, whom we want to engage and show our profile
We have grouped the displays based on these categories. There are separate templates in our system for each group of displays. This enables us to show the slides on the right displays depending on their category.
Furthermore, we adhere as much as possible to the general rule that messages are shown a maximum of two weeks.
Exception: information specifically relevant in a particular building – In consultation with the Newsroom, these templates may be deviated from in the event of a request to show specific information that is relevant for the visitors to a particular building, for instance, a new facility in the Library to be shown on all Library displays. Requests are assessed by the Newsroom on an individual basis.
Exception: emergencies – In the event of emergencies, exceptions are made; slides with information on emergency situations are always shown on all relevant displays, and may, if necessary, be shown longer than two weeks.
Procedure and content creation
Content for the corporate displays is created by the Newsroom. Content for this channel is mainly generated by:
- the organization (External & Campus Communication, among other teams)
- requests/suggestions by students and staff via the Tip off the Communication Office form, whereby the applicant submits a message and indicates a preference for a specific channel, e.g., narrowcasting. The Newsroom assesses the request, decides what channels are most effective for communicating the message, and may ask for additional input (e.g., a photo for the narrowcasting slide).
The Newsroom does the layout of the slide in the Tilburg University house style with the hero section at the bottom (transparent bar with Tilburg University logo). Tilburg University is the sender of the message.
Specifications for submission
- The message must link up with the university’s profile.
- The message must be relevant to nearly all Tilburg University students and/or staff. Messages aimed, for instance, at only one School will not be posted (or in exceptional cases on displays in a specific building, always in consultation with the Newsroom).
- Always submit both a photo and a text, or a complete slide*.
- We only post images that fit Tilburg University’s visual corporate identity.
- Make sure you have made copyright arrangements with respect to an image.
- Images with .jpg extension only, size 1920x800 px or 1920x1080 px (for this second size picture, do not place any important information at the bottom of the image, because that is where the transparent bar will go).
- Keep your text short and to the point, a maximum of 25 words including place, time, and URL.
- Text preferably in (American) English. Only if a message is exclusively relevant for a Dutch target group will we post it in Dutch.
- We do not post slides that:
- are (partly) of a commercial nature (for instance, sponsors).
- advertise individual people (for instance, during election time).
- are aimed to recruit new board members.
- advertise an ‘informal’ event, e.g., parties, special anniversary drinks, etc.
*Exception: layout of slides – In consultation with the Newsroom, the content coordinator can submit a complete slide, but only if the layout is according to our own, ECC-approved house style. The Newsroom will only do the hero section at the bottom of the slide before posting it on the displays, so please make sure there is sufficient space at the bottom of your slide! These requests are assessed by the Newsroom on an individual basis.
In principle, narrowcasting slides are in American English, so all target groups can read them. If a message is only relevant for a Dutch audience, it may, in exceptional cases, be posted in Dutch.
If a message is very urgent (for instance, for crisis communication), it may, in exceptional cases, be posted in Dutch and in English.
Relationship to other (online) media and visibility
Relationship to our website
On some slides, a URL is stated. In principle, it always links to a webpage on our corporate website. Furthermore, on events slides (both separate slides and overviews of events), events will be shown that are also on our academic calendar on the website.
Relationship to our social media
On the “follow us” slide, we refer to our social media channels, calling on readers to follow them.
The coordinator of the Newsroom periodically organizes peer review meetings to evaluate the deployment of our channels, including narrowcasting. Other forms of evaluation, such as target group surveys, are also used.
We would welcome any feedback on narrowcasting you may have at email@example.com