Bio

Alwin de Rooij studies how creativity works and can be enhanced. Focusing on the psychology and digitalization of creative work - his research contributes to the development of processes, methods and tools that support creativity and innovation in professional practice in art and design. Next to holding a tenured assistant professor position in Creativity Research at the Department of Communication and Cognition, Tilburg University; Alwin is an associate professor in Situated Art and Design at St. Joost School of Art and Design.

Expertise

  • Psychology of Creativity and Imagination
  • Human-AI Co-Creation
  • Creativity Support Tools

Courses

Recent publications

  1. Strategizing Surprise: Exploring the Complexity of Surprise in Creati…

    Biskjaer, M. M., & de Rooij, A. (2024). Strategizing Surprise: Exploring the Complexity of Surprise in Creative Design Processes. Abstract from MIC Conference 2024 , Sardegna, Italy.
  2. A Wandering Mind is Not Always a Creative Mind: How Thought Dynamics …

    de Rooij, A., Atef, A., & Faber, M. (2024). A Wandering Mind is Not Always a Creative Mind: How Thought Dynamics Explain the Relationship between Mind Wandering and Creativity. The Journal of Creative Behavior. Advance online publication.
  3. Expecting the Unexpected: A Review of Surprise in Design Processes

    de Rooij, A., & Biskjaer, M. M. (Accepted/In press). Expecting the Unexpected: A Review of Surprise in Design Processes. Paper presented at Design Research Society conference, Boston, Massachusetts, United States.
  4. Is music training linked to self-regulation and other creative achiev…

    Kakaziani, T. E., de Rooij, A., & van Bakel, H. (2024). Is music training linked to self-regulation and other creative achievements and what is the role of family in these relationships? An update since MIC 2023. Abstract from MIC Conference 2024 , Sardegna, Italy.
  5. Wizard-of-Oz vs. GPT-4: A Comparative Study of Perceived Social Intel…

    Vrins, A., Pruss, E., Ceccato, C., Prinsen, J., de Rooij, A., Alimardani, M., & de Wit, J. (2024). Wizard-of-Oz vs. GPT-4: A Comparative Study of Perceived Social Intelligence in HRI Brainstorming. In HRI '24: Companion of the 2024 ACM/IEEE International Conference on Human-Robot Interaction (pp. 1090–1094). ACM.

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