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dr. B. Deleersnyder

Associate Professor 

Tilburg School of Economics and Management
Department of Marketing


Her research involves studies in the area of grocery retailing and innovations, the impact from general economic conditions on consumer and company behavior, market(ing) performance measurement and management of change, and the demand for consumer durables.


Principal publications

  • Gielens, Katrijn, Inge Geyskens, Barbara Deleersnyder, & Max Nohe (2018). "The New Regulator in Town: The Effect of Walmart's Sustainability Mandate on Supplier Shareholder Value," Journal of Marketing, 81 (March), 124-141.  
  • Dekimpe, Marnik G. and Barbara Deleersnyder (2017). "Business Cycle Research in Marketing: A Review and Research Agenda, "Journal of the Academy of Marketing Science, 46 (January), 31-58. 
  • ter Braak Anne, Barbara Deleersnyder, Inge Geyskens, & Marnik G. Dekimpe (2013). Does Private-Label Production by National-Brand Manufacturers Create Discounter Goodwill? International Journal of Research in Marketing, 30 (4), 343-357 (winner of the 2013 IJRM-EMAC best paper award).
  • Lamey, Lien, Barbara Deleersnyder, Jan-Benedict Steenkamp, & Marnik G. Dekimpe (2012). "The Effect of Business-Cycle Fluctuations on Private-Label Share: What Has Marketing Conduct Got to Do With It?. Journal of Marketing, 76 (January/1), 1-19. (Lead article; finalist of the 2012 Marketing Science Institute/H. Paul Root Best Paper Award).
  • Deleersnyder, Barbara, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp, & Peter S.H. Leeflang (2009). "The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation Across Continents," Journal of Marketing Research 46 (October), 623-636.

Click here for the list of publications in the Research Portal

Last amended: 14 May 2018