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Your photograph B.J.J.A.M. Bronnenberg

Full Professor 

Tilburg School of Economics and Management
Department of Marketing


Professor Bronnenberg studies distribution/retailing, the persistence of branding effects, (online) search behavior. His research has appeared in top business and economic journals and he's been the recipient of several best paper awards in these journals. He does editorial work for the International Journal of Research in Marketing, Journal of Marketing Research, Marketing Science, and Quantitative Marketing and Economics.

For more information about my research and recent working papers, please visit my personal webpages.

For more information about the structural econometrics group at Tilburg University please visit the SEG website.

Principal publications

  • Bart J. Bronnenberg, Jun B. Kim, and Carl F. Mela (2016), Zooming In on Choice: How Do Consumers Search for Cameras Online? forthcoming at Marketing Science[pdf]
  • Bart J. Bronnenberg and Paul B. Ellickson (2015), Adolescence and the Path to Maturity in Global Retail. the Journal of Economic Perspectives, 29:4 (Fall), 113-134  [pdf]
  • Bart J. Bronnenberg, Jean-Pierre Dubé, Matthew Gentzkow, and Jesse Shapiro (2015), Do Pharmacists Buy Bayer? Sophisticated Shoppers and the Brand Premium, the Quarterly Journal of Economics, 130:4 (November), 1669-1726  [pdf]
  • Bart J. Bronnenberg (2015), The Provision of Convenience and Variety by the Market, the RAND Journal of Economics, 46:3 (Fall), 480-498 [pdf]
  • Abbring, Jaap H., Bart J. Bronnenberg, Pieter A. Gautier, and Jan C. van Ours (2014), ?Dutch Economists Top 40,? de Economist, 162, 107-114 [pdf]

Click here for the list of publications in the Research Portal

Last amended: 04 April 2019