Expertise

Keywords

News items

Principal publications

• Datta, Hannes, George Knox and Bart Bronnenberg (forthcoming), Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery, Marketing Science
• Knox, George and Rutger van Oest (2014). Customer Complaints and Recovery Effectiveness: A Customer Base Approach.  Journal of Marketing, 78(5), 42-57.
• Schweidel, David A. and George Knox (2013). Incorporating Direct Marketing Activity into Latent Attrition Models.  Marketing Science, 32 (3), 471-87.
• Van Oest, Rutger and George Knox (2011). Extending the BG/NBD: A Simple Model of Purchases and Complaints. International Journal of Research in Marketing, 28 (1), 30-37.
• Bell, David R., Daniel Corsten, and George Knox (2011). From Point-of-Purchase to Path-to-Purchase: How Pre-Shopping Factors Drive Unplanned Buying.  Journal of Marketing, 75(1), 31-45.

Click here for the list of publications in the Research Portal

Education

Publications

Principal publications

• Datta, Hannes, George Knox and Bart Bronnenberg (forthcoming), Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery, Marketing Science
• Knox, George and Rutger van Oest (2014). Customer Complaints and Recovery Effectiveness: A Customer Base Approach.  Journal of Marketing, 78(5), 42-57.
• Schweidel, David A. and George Knox (2013). Incorporating Direct Marketing Activity into Latent Attrition Models.  Marketing Science, 32 (3), 471-87.
• Van Oest, Rutger and George Knox (2011). Extending the BG/NBD: A Simple Model of Purchases and Complaints. International Journal of Research in Marketing, 28 (1), 30-37.
• Bell, David R., Daniel Corsten, and George Knox (2011). From Point-of-Purchase to Path-to-Purchase: How Pre-Shopping Factors Drive Unplanned Buying.  Journal of Marketing, 75(1), 31-45.

Click here for the list of publications in the Research Portal

Direct and indirect funding

Other activities