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Expertise
For more information about my research, please visit my website, https://sites.google.com/site/georgeknox/
Keywords
News items
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Not on the List? The Truth about Impulse Purchases
Knowledge@Wharton -
B-School Research Examines the Business of Gift-Giving
Bloomberg Businessweek -
Rent or Buy That DVD?
Newsweek -
The Home-video Market: Who Rents, Who Buys and Why
Knowledge@Wharton
Principal publications
- Datta, Hannes, George Knox and Bart Bronnenberg (forthcoming), Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery, Marketing Science
- Knox, George and Rutger van Oest (2014). Customer Complaints and Recovery Effectiveness: A Customer Base Approach. Journal of Marketing, 78(5), 42-57.
- Schweidel, David A. and George Knox (2013). Incorporating Direct Marketing Activity into Latent Attrition Models. Marketing Science, 32 (3), 471-87.
- Van Oest, Rutger and George Knox (2011). Extending the BG/NBD: A Simple Model of Purchases and Complaints. International Journal of Research in Marketing, 28 (1), 30-37.
- Bell, David R., Daniel Corsten, and George Knox (2011). From Point-of-Purchase to Path-to-Purchase: How Pre-Shopping Factors Drive Unplanned Buying. Journal of Marketing, 75(1), 31-45.
Click here for the list of publications in the Research Portal
Last amended:
16
November
2017