dr. George Knox
Associate Professor
TiSEM: Tilburg School of Economics and Management
TiSEM: Department Marketing
G.Knox@tilburguniversity.edu
Room
K 745
Courses
Recent publications
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Streaming Services and the Homogenization of Music Consumption
Knox, G., & Datta, H. (2020). Streaming Services and the Homogenization of Music Consumption. -
Changing their tune - How consumers' adoption of online streaming aff…
Datta, H., Knox, G., & Bronnenberg, B. J. J. A. M. (2018). Changing their tune: How consumers' adoption of online streaming affects music consumption and discovery. Marketing Science, 37(1), 5-21. -
Interaction orientation and complaint handling?
Ramani, G. V., & Knox, G. (2015). Interaction orientation and complaint handling? In V. Kumar, & D. Shah (Eds.), The Handbook of Research on Customer Equite in Marketing (pp. 448-465). Edward Elgar Publishing Ltd.. -
Customer complaints and recovery effectiveness - A customer base appr…
Knox, G., & van Oest, R. D. (2014). Customer complaints and recovery effectiveness: A customer base approach. Journal of Marketing, 78(5), 42-57. -
Incorporating direct marketing activity into latent attrition models
Schweidel, D. A., & Knox, G. (2013). Incorporating direct marketing activity into latent attrition models. Marketing Science, 32(3), 471-487.