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dr. H. (Hannes) Datta MSc

Associate Professor 

Tilburg School of Economics and Management
Department of Marketing

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In my work, I develop advanced econometric models that guide managerial decision-making. I am an expert in the area of digital media consumption (e.g., on streaming services, on digital TV), and have gained substantial experience working with large data sets and cloud computing. Apart from my interest in new media, I work on projects in the area of retailing, e.g., one on generalizing marketing response elasticities in emerging markets.


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Click here for the list of publications in the Research Portal

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Last amended: 13 January 2019