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prof. dr. M.C. Kaptein PDEng

Professor by Special Appointment 

TS Social and Behavioral Sciences
Department of Methodology and Statistics

Prof. dr. Maurits Kaptein (1983) received his MSc. in Economic Psychology from the University of Tilburg and completed the post-master User System Interaction program at the Technical University of Eindhoven. Next, he completed his Ph.D. with honors at the Eindhoven University of Technology and Stanford University (USA). During his PhD research he contributed to the development of eHealth applications at Philips Research, and he was a co-founder and chief scientist of Science Rockstars.

Currently Maurits Kaptein is a professor by special appoinment of data science & health, and an assistant professor of statistics and research methods at Tilburg Univeristy. Maurits also advises a number of startups and is a professional speaker for "the Next Speaker". His 2012 book "Persuasion Profiling; how the internet knows what makes you tick" was solde over 10.000 times.

In his research, Maurits his research focusses on (computational) personalization, consumer behavior, the analysis of large data streams, and sequential decision making (Multi-Armed Bandits). His scientific work has been published in leading journals such as the Journal of Interactive Marketing, Nature-Palgrave Communications, and Bayesian Analysis. His work has also been covered by numerous popular outlets such as Wired and Bright. In 2017 his latest book "Hello World, Hello Computer" is scheduled to appear.

Maurits actively contributes to JADS (Den Bosch) and spends most of his working hours there.


Maurits Kaptein inverstigates statistics, data science, personalization, online learning, persuasion, and marketing.


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Last amended: 11 September 2017