• consumer behaviour
• decision theory
• emotions
• experimental economics
• game theory
• psychology of economic behaviour
• social psychology

2017 --Professor of Behavioral Research in Marketing Vrije Universiteit, Amsterdam, Department of Marketing

2010 -2012 Head of Department of Social PsychologyTilburg University

2010 -- Academic Director of TIBER (Tilburg Institute for Behavioral Economics Research), Tilburg University

2009 -- Professor of Economic Psychology, Tilburg University, Department of Social Psychology

2005-2009Professor of Social and Economic Psychology, Tilburg University, Department of Social Psychology

2004-2008Professor of Behavioral Decision Making, Guest professorship at the University of Amsterdam, Department of Economics, CREED (Center for Research in Experimental Economics and political Decision making)

2000-2004Van der Leeuw Professor of Social Psychology
(funded by NWO?Dutch Science Foundation)Tilburg University, Department Psychology

1998 -2000Assistant Professor of Marketing and Marketing ResearchTilburg University, Department of Business Administration

1997-1998TMR Marie Curie Research FellowUniversity of Sussex, School of Biological Sciences, Laboratory of Experimental PsychologyProject: ?Anticipated regret in interpersonal decision making?, funded by the European Community.

1996-1997Postdoctoral Research FellowEindhoven University of Technology, Faculty of Technology Management, Department of Psychology and LanguageProject: ?Affective factors in consumer decision making?

1992-1996PhD-StudentUniversity of Amsterdam, Department of Social PsychologyProject: ?Affect and cognition in judgment and decision processes.? 
Advisors: Prof.dr. J. van der Pligt, Prof.dr. A.S.R. Manstead & Dr. N.K. de Vries.

1992Researcher AssistantLeiden University: Centre for Safety ResearchProject: ?Safety in construction,? Funded by the ARBO foundation.

1991Research AssistantLeiden University: Centre for Energy and Environmental ResearchProject: ?Energy labeling of domestic appliances,? Funded by NOVEM.

-Professor of Behavioral Researchin Marketing at the VU Amsterdam.

-Member Advisory Board NTR (Dutch Public Service Broadcaster for Information, Education and Culture

-Member Scientific Advisory Board NVD (Dutch Association for ZOOs)

-Member Advisory Board Communication of Milieu Centraal (Milieu Centraal is an independent public information organisation that aims to  enable consumers to make sustainable choices)

-Member of the Board of the Natuurmuseum Brabant

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