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prof. dr. A.A. Maes

Full Professor 

Tilburg School of Humanities and Digital Sciences
Department Communication and Cognition

Former Positions

  • 1976-1977 Lecturer Linguistics, Leuven University
  • 1977-1983 Lecturer Language Proficiency, Law Faculty, Leuven University
  • 1977-1982 Lecturer Dutch Linguistics, Literature & Language Proficiency, Teacher Training Institute (lerarenopleiding), H.Grafinstituut, Turnhout (literature, linguistics, didactic)
  • 1982-1984 Lecturer Language Proficiency, Technicon (Groep T), Leuven
  • 1983-1993 Lecturer, Language Center (Talencentrum), Arts Faculty, Tilburg University
  • 1993-2002 Assistant and Associate Professor Discourse Studies, Arts Faculty, Tilburg University
  • 1984-2002 Lecturer Discourse Studies, Department Translation Studies, University Gent
  • 1999-2002 Coordinator Teaching Program Business Communication and Digital Media, Arts Faculty, Tilburg University
  • Since 2002 Full Professor Communication and Cognition, Arts Faculty, Tilburg University
  • 2002-2004 Head of section Communication and Cognition, Faculty of Arts, Tilburg University
  • 2004-2007 Head of capacity group Communication Science, Faculty Communication and Culture, Tilburg University
  • 2012-2014 Director Tilburg center for Cognition and Communication TiCC, Tilburg School of Humanities, Tilburg University
  • 2008-2017 Head of Department Communication and Information Sciences, Tilburg School of Humanities, Tilburg University
  • Since 2017 Head of Department Communication and Cognition, Tilburg School of Humanities, Tilburg University


Fons Maes (PhD 1991) is full Professor and Head of the Department of Communication and Cognition, Tilburg School of Humanities at Tilburg University. He studies the interaction of visual and verbal sign systems in human communication. Topics include the production of referential expressions, verbal and visual metaphor, navigation communication, information visualization, and the use of visuals in health communication and advertising.




Principal publications

  • van Weelden, L., Schilperoord, J., & Maes, A. (2014). Evidence for the role of shape in mental representations of similes, Cognitive Science, 38(2), 303-321.
  • Quispel, A., & Maes, A. (2014). Would you prefer pie or cupcakes? Preferences for data visualization designs of professionals and laypeople in graphic design. Journal of Visual Languages and Computation, 25, 107-116
  • Vogels, J., Krahmer, E., & Maes, A. (2013). Who is referred to how, and why? The influence of visual saliency on referent accessibility in spoken language production, Language and Cognitive Processes, 28(9), 1323-1349.
  • Westerbeek, H.G.W. & Maes, A. (2013). Route-external and Route-internal Landmarks in Route Descriptions: Effects of Route Length and Map Design. Applied Cognitive Psychology, 27,297-305
  • Mol, L., Krahmer, E., Maes, A. & Swerts, M. (2012). Adaptation in gesture: Converging hands or converging minds? Journal of Memory and Language, 66, 249-264.

Click here for the list of publications in the Research Portal

Last amended: 23 July 2017