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dr. R. (Renske) van Enschot

Assistant Professor 

Tilburg School of Humanities and Digital Sciences
Department Communication and Cognition

Principal publications

  • Enschot, R. van, & Hoeken, H. (2015). The occurrence and effects of verbal and visual anchoring of tropes on the perceived comprehensibility and liking of TV commercials. Journal of Advertising, 24(1), 25-36. doi: 10.1080/00913367.2014.933688
  • Enschot, R. van, Hoeken, H. & Van Mulken, M. (2008). Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures. Information Design Journal, 16(1), 35-45. 
  • Enschot, R. van (2006). Retoriek in reclame. Waardering voor schema's en tropen in tekst en beeld / Rhetoric in avdertising. Appreciation for schemes and tropes in text and image (PhD thesis Radboud University, Nijmegen). Amsterdam: F&N Boekservice.
Last amended: 16 May 2018