Department Marketing

Publications Department of Marketing

This is an overview of the 20 most recent publications of the Department of Marketing.

All publications of the Department of Marketing

  1. Customer Engagement in Utilitarian vs. Hedonic Service Contexts (2024)

    Barrett, J. A. M., Jaakkola, E., Heller, J., & Brüggen, E. C. (2024). Customer Engagement in Utilitarian vs. Hedonic Service Contexts. Journal of Service Research. Advance online publication.

  2. The crosswise model for surveys on sensitive topics: A general framework for item selection and statistical analysis (2024)

    Gregori, M., de Jong, M. G., & Pieters, R. (Accepted/In press). The crosswise model for surveys on sensitive topics: A general framework for item selection and statistical analysis. Psychometrika.

  3. Are You Okay? Effects of a National Peer-Support Campaign on Mental Health (2024)

    Black, N., Deer, L., Johnston, D. W., & Kunz, J. S. (2024). Are You Okay? Effects of a National Peer-Support Campaign on Mental Health.

  4. Sharing economy: International marketing strategies - A commentary. (2024)

    Dekimpe, M., & Geyskens, I. (2024). Sharing economy: International marketing strategies - A commentary. In S. Samiee, C. S. Katsikeas, & P. Riefler (Eds.), Key Developments in International Marketing : Influential Contributions and Future Avenues for Research (pp. 537-546). (JIBS Special Collections). Palgrave Macmillan.

  5. Unlocking the potential of web data for retailing research (2024)

    Guyt, J. Y., Datta, H., & Boegershausen, J. (2024). Unlocking the potential of web data for retailing research. Journal of Retailing, 100(1), 130-147.

  6. Breaking the news - how does CEO media coverage influence consumer and investor evaluations? (2024)

    Stäbler, S., & Gala, P. (2024). Breaking the news: how does CEO media coverage influence consumer and investor evaluations? Marketing Letters. Advance online publication.

  7. Does gamification on an e-commerce application lead intention to use the application and spread word of mouth? (2024)

    Kusumawardani, K., & Soegihono, L. F. (2024). Does gamification on an e-commerce application lead intention to use the application and spread word of mouth? International Journal of Business and Systems Research, 18(1), 65-84.

  8. Do consumers benefit from national-brand listings by hard discounters? (2024)

    Geyskens, I., Deleersnyder, B., Dekimpe, M., & Lin, P. (2024). Do consumers benefit from national-brand listings by hard discounters? Journal of the Academy of Marketing Science, 52(1), 97-118.

  9. Does bigger still mean better? How digital transformation affects the market share-profitability relationship (2024)

    Sklenarz, F. A., Edeling, A., Himme, A., & Wichmann, J. R. K. (2024). Does bigger still mean better? How digital transformation affects the market share-profitability relationship. International Journal of Research in Marketing. Advance online publication.

  10. Innovation and distribution: An equilibrium model of manufacturing and retailing (2024)

    Bronnenberg, B. J. J. A. M. (2024). Innovation and distribution: An equilibrium model of manufacturing and retailing. Economic Journal. Advance online publication.

  11. Retail platformization in digital transformation (2024)

    Wichmann, J. R. K., & Reinartz, W. (Accepted/In press). Retail platformization in digital transformation. In J. Q. Dong, & P. C. Verhoef (Eds.), A Research Agenda for Digital Transformation: Multidisciplinary Perspectives Edward Elgar Publishing Ltd..

  12. What drives demand for playlists on Spotify? (2024)

    Pachali, M. J., & Datta, H. (Accepted/In press). What drives demand for playlists on Spotify? Marketing Science.

  13. Does cash really mean trash? An empirical investigation into the effect of retailer price promotions on household food waste (2023)

    van Lin, A., Aydinli, A., Bertini, M., & van Herpen, E. (2023). Does cash really mean trash? An empirical investigation into the effect of retailer price promotions on household food waste. Journal of Consumer Research, 50(4), 663-682.

  14. Proximity-store introductions: A new route to big-box retailer success? (2023)

    Dekimpe, M., Gijsbrechts, E., & Gielens, K. J. P. (2023). Proximity-store introductions: A new route to big-box retailer success? Journal of Retailing, 99(4), 621-633.

  15. Brand advertising competition across economic cycles’ (2023)

    Özturan, P., Deleersnyder, B., & Özsomer, A. (2023). Brand advertising competition across economic cycles’. International Journal of Research in Marketing. Advance online publication.

  16. Obfuscation and rational inattention (2023)

    Janssen, A., & Kasinger, J. (2023). Obfuscation and rational inattention. Journal of Industrial Economics, 72(1), 390-428. Advance online publication.

  17. Shared e-scooter services and road safety - Evidence from six European countries (2023)

    Cloud, C., Hess, S., & Kasinger, J. (2023). Shared e-scooter services and road safety: Evidence from six European countries. European Economic Review, 160, Article 104593.

  18. Crowdsourcing as a tool for creating effective nudges: An example for financial oversubscription (2023)

    Paley, A., & van de Ven, N. (2023). Crowdsourcing as a tool for creating effective nudges: An example for financial oversubscription. Proceedings of the National Academy of Sciences of the United States of America, 120(44), e2308129120. Article e2308129120.

  19. Omitted budget constraint bias and implications for competitive pricing (2023)

    Pachali, M., Kurz, P., & Otter, T. (2023). Omitted budget constraint bias and implications for competitive pricing. Journal of Marketing Research, 60(5), 968-986.

  20. Paper meets plastic: The perceived environmental friendliness of product packaging (2023)

    Sokolova, T., Krishna, A., & Doering, T. (2023). Paper meets plastic: The perceived environmental friendliness of product packaging. Journal of Consumer Research, 50(3), 468-491.