One of the essential ways in which information is transferred and communicated is through text, whether verbal or written. Texts should inform or convince, depending on the communication objectives. Communication designers research different factors that can affect a text in order to create an effective communication tool. These factors can be characteristics of the text, such as style and structure, but also the conversation characteristics and the influence of non-verbal communication.
Furthermore, the context and purpose of a text and how readers process information also play a major role in communication. In the English-taught Master's specialization in Communication Design, you will research how communication processes work and how you can influence these processes effectively. You will learn to analyze texts and tailor them to different target groups and acquire knowledge about how to measure whether in practice a text has the desired effect.