News and events of Tilburg School of Economics and Management
News
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Slow motion in videos increases number of likes
11th December 2023Slow motion is a popular style tactic for short videos on social media. Marketing researcher Anika Stuppy of Tilburg University shows that slow motion increases the number of likes and views of videos and stimulates brands' preference, choice and willingness to pay. There are conditions to its use, however. The research helps marketers use slow motion more effectively.
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Symposium: Empowering accounting with AI
26th November 2023Artificial intelligence offers unprecedented opportunities for accountants. But what about data security and ethics, for example? At the Accounting Winter Symposium and Research Camp on December 7 and 8, researchers in accounting and professionals will gather at Tilburg University to explore the risks and opportunities of AI within their fields. We posed six questions to coordinators Eddy Cardinaels and Judith Künneke.
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Wealthy elderly benefit most from ‘generation pact’, PhD research finds
20th November 2023The aim of the Dutch ‘generation pact’ is to allow older employees to reduce their working hours to prevent them from dropping out while creating room for newcomers in the job market. However, research by Albert Rutten reveals that wealthy seniors are the primary beneficiaries of this arrangement, leaving the less well-off and the young with little to gain.