Tilburg Young Academy

Hannes Datta

Associate Professor of Marketing at Tilburg School of Economics and Management.

Can you introduce yourself?

I’m Hannes Datta, an Associate Professor of Marketing at Tilburg School of Economics and Management. I’m passionate about new technology – and study how it affects consumers and producers of content (e.g., music, movies). I am also running https://tilburgsciencehub.com, a platform that teaches students and researchers how to apply open science skills in their empirical work.

Hannes Datta

Research and education are two important pillars of academia. What do they mean to you?

I consider research and education to be two sides of the same coin. I take my research to the classroom – for example, students learn how to gather data using web scraping (a critical data collection method for my research). At the same time, I seek inspiration in my teaching for my research – for example, about promising novel digital platforms that I just wouldn’t have come across on my own.

You are now one of the initial members of the TYA. What is that like?

It’s fantastic to work with like-minded colleagues who all share the vision to develop Tilburg University. It is time that the young generation at Tilburg University is heard and can ask for a seat at the tables where decisions are made.

I am sure you all have topics that are important to you. What is your main focus in the TYA?

I would like to give shape to the meaning of open science and education. Being connected – through the TYA – to all faculties of Tilburg University offers the opportunity to learn about existing open science initiatives. Let us then think about how we can integrate open science practices in research and teaching.

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