Entrepreneurial students at Tilburg University

Business model canvas

With your Business Model Canvas you create your Business Model on 1 page. You design in 9 building blocks how your startup creates, delivers and retains value for your customers.

The Business Model Canvas was introduced in 2009 by Alexander Osterwalder who wrote a book about it with Yves Pigneur. It is a globally used model for designing your business. With the canvas you and your team look at your value proposition, market, organization and finances.

What do you get out of it?

After completing your canvas you have clear answers to questions such as: What should we work on? What are we good at?

Get started quickly

The preparation is simple: ask your business developer for an A1-size canvas and a stack of post-its. Stand in front of the canvas with your team and complete the model in 9 steps. You can also fill in digitally with the fillable PDF. You can of course also print this.

Fill in the Business Model Canvas

Or watch the video's about the Business Model Canvas: