Pitch
As a startup founder you pitch your idea thousands of times for various target groups. Potential customers, team members, partners, investors.
The elevator pitch is a short presentation of a maximum of 60 seconds in which you tell your idea.
If you were on the rise at a potential customer, you want him or her to quickly show your added value. You use your pitch in many different situations and for multiple purposes (sales pitch, investor pitch, etc.). During your pitch you have to hold the reader's attention and communicate all parts of your idea briefly and clearly. A useful tool for this is Madlibs for Startups where you describe your idea in 1 sentence.