Media shows bias when covering corporate misconduct02nd April 2020
News media do not report corporate misconduct – such as environmental offences, corruption, or the violation of social standards – consistently and independently. Instead, the media are often influenced by their own interests, such as advertising revenues. That is the result of a new study by Dr. Samuel Stäbler, Assistant Professor of Marketing at Tilburg University (Netherlands), and Dr. Marc Fischer, Professor of Marketing at the University of Cologne (Germany).
How well can we predict life trajectories?30th March 2020
With enough data, computer power and skilled data scientists, one would think that predicting life trajectories in a well-defined context, for example predicting the GPA of children, should not be too difficult. A recent study, authored by a large, international team of researchers in the Proceedings of the National Academy of Sciences, comes to a sobering conclusion.
How Does Self-Esteem Influence Consumer Behavior?26th March 2020
Products can make people feel great about themselves. Enjoying an exquisite glass of wine in a fancy bar or walking down the street in a new stylish outfit sure sound like great ways to give your ego a little boost. But if people consume to feel great about themselves, why do so many people shop at Walmart, get their hair cut at Supercuts, or prefer dressing down to go to a dive bar? Who chooses inferior products, and why?