Best Retail & Pricing Paper Award for Kristopher Keller
Published:
07th January 2022
Last updated:
07th January 2022
The 2020 publication at the Journal of Marketing Research by our former PhD candidate Kristopher Keller (currently working at the University of North Carolina in Chapel Hill), together with his two advisors, Inge Geyskens and Marnik Dekimpe on: “Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand” just received the Best Retail & Pricing Paper Award from the AMA’s Retail and Pricing SIG.
This award is to recognize a paper that has made a significant contribution to the retail or pricing literature and is published in the previous calendar year in a marketing journal.