AiMark Household Scanner data
By Nico Tilburgs
Researchers of Tilburg University interested in consumer purchase behavior are now able to access household scanner data of Fast Moving Consumer Goods (FMCG) provided by AiMark.
AiMark provides data on the respondent level, including detailed brand and retail information, providing insights into the performance of brands, categories and markets in terms of e.g. volumes, values, pricing, penetration, buying frequency and loyalty. Demographic information on age, income, region, lifecycle, etcetera is also available.
The data spans over 37 countries, dating as far back as 2005 depending on the country, while further extensions are expected in Fall 2024.
AiMark together with TiSEM will organize a Data Seminar for Tilburg researchers to generate awareness for the unique and detailed household panel data for almost 2 decades across 37 countries around the world and to feature its unique opportunities for researchers to examine markets, firms and consumer behavior.
When: March 20, 2024 | 11:30 AM - 12:30 PM
Where: Room K 1201
Light lunch will be provided (please send a confirmation of your presence to m.e.ramaker@tilburguniversity.edu so we can reserve your lunch in case you join)
For more information, please have a look at Microscanner data - AiMark or contact Elizabeth Ramaker via M.E.Ramaker@tilburguniversity.edu.