ISMS Fellow Award 2023 for Bart Bronnenberg
Bart Bronnenberg was awarded the ISMS Fellow Award 2023 at the INFORMS Marketing Science Meeting on 8 June. INFORMS Society for Marketing Science appoints 1 or 2 academics a year in recognition of their research, teaching, service, and impact on practice. Bart is the first European-appointed academic to be elected as Fellow.
ISMS Fellow Award
The ISMS Fellow Award recognizes cumulative long term contribution to the mission of ISMS. The mission of ISMS is “…to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.” While the ISMS Fellow award recognizes past accomplishments and is an honor, it is also meant to encourage responsibility. ISMS Fellows are expected to provide leadership and support for the ISMS community.
The selection committee will examine four categories when deciding on the awardees.
A. Research – Includes impact through quality and quantity of published work in INFORMS journals, and recognition through ISMS/INFORMS awards (e.g., Bass, Little, and other INFORMS awards).
B. Education – Includes activities that had significant impact on the growth and development of education such as published books and monographs, and chairing doctoral dissertations.
C. Service – Includes significant work over an extended period of time on behalf of ISMS. Examples include senior editorial responsibilities in INFORMS journals (such as Editor-in-Chief of Marketing Science, marketing departmental editor of Management Science, area editor of Marketing Science) organizing the Marketing Science Conference and other ISMS and INFORMS conferences, and holding office in ISMS and INFORMS.
D. Practice – Includes substantial application of OR/MS to significant practical problems within an organization of any type (e.g. academic, for-profit, nonprofit, governmental, military, health care), over an extended period of time, that have had a major impact internal and/or external to the organization. The ISMS Practice Prize and the Edelman Award will be duly recognized.
Contributions in all four categories will be evaluated in a compensatory way. Truly outstanding contributions in one category will also suffice. With rare exception, the nominee’s contributions should extend over a period of years and not be limited to a single result. Except for very rare cases, because the award recipient is named an ISMS Fellow, some service to ISMS is a prerequisite for all nominees.