News Department of Marketing
-
Innovation and Distribution: An Equilibrium Model of Manufacturing and Retailing
11th January 2024The paper “Innovation and Distribution: An Equilibrium Model of Manufacturing and Retailing” by Bart Bronnenberg has been accepted for publication in the Economic Journal.
-
Persistence Modelling in Marketing: Descriptive, Predictive and Normative uses
14th December 2023The paper “Persistence Modelling in Marketing: Descriptive, Predictive and Normative uses,” by Marnik Dekimpe has been accepted for publication in the Australasian Marketing Journal.
-
Exploring the Impact of Small-Box Proximity Stores on Big-Box Grocery Retailers: A Study of Carrefour's Market Position
02nd November 2023The paper by Marnik Dekimpe and Els Gijsbrechts on “Proximity-store Introductions: A New Route to Big-box Retailer Success?” has been accepted for publication in the Journal of Retailing.