News Department of Marketing
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Tilburg University appoints Martijn Boons Professor of Finance
19th September 2022Tilburg University appoints Martijn Boons Professor of Finance
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2021 NWO Open Competition grant for Bart Bronnenberg
22nd July 2022Bart Bronnenberg has been awarded one of the 2021 Open Competition grants from the NWO for his project: “Getting consumers to switch to sustainable and healthier food.”
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Paper Marnik Dekimpe accepted for publication in the International Journal of Research in Marketing
27th June 2022The paper by Marnik Dekimpe on the topic “The future of private-label markets: A global convergence approach” (co-authored met Katrijn Gielens at UNC, Anirban Mukherjee at Instead, and Kapil Tuli at SMU) has been accepted for publication at the International Journal of Research in Marketing.
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Warning label leads to higher prices for unhealthy products and healthier choices
24th June 2022In the fight against obesity, more and more countries are opting for mandatory, explicit warning labels on unhealthy products. Consumers who have less to spend react particularly strongly to this, which leads to healthier choice. The measure also leads to higher pricing of unhealthy products by manufacturers, which reinforces the healthy buying effect.
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Paper Bart Bronnenberg accepted for publication in the Journal of Economic Perspectives
22nd June 2022The paper “Marketing Investment and Intangible Brand Capital” by Bart Bronnenberg, together with Jean-Pierre Dubé and Chad Syverson (both from the University of Chicago, Booth School of Business) has been accepted for publication in the Journal of Economic Perspectives.
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Paper Jorna Leenheer accepted for publication in the European Journal of Marketing
16th June 2022The paper by Jorna Leenheer (together with Millie Elsen from CenterData) on “Energy efficiency of consideration sets and choices: The impact of label format” has been accepted for publication in the European Journal of Marketing.
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Paper Shrabastee Banerjee accepted for publication in the Review of Marketing Science
16th June 2022The paper “AI Applications to Customer Feedback Research: A Review” by Shrabastee Banerjee (co-authored by Lee Peter at Yale School of Management and Ishita Chakraborty at UW-Madison) has been accepted for publication in the special issue of the Review of Marketing Research on: “Artificial Intelligence and Marketing,” guest-edited by K. Sudhir and Olivier Toubia.
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Samuel Stäbler wins the 2022 AMA Global Marketing Best Conference Paper award
09th June 2022At the AMA Global Marketing conference in Greece, Samuel Stäbler was awarded the 2022 AMA Global Marketing Best Conference Paper.
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Finalists of the IJRM Best Paper Award 2022
09th June 2022At the EMAC conference, the finalists of the IJRM Best Paper Award 2022 have been announced.
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Paper Max Pachali, Arjen van Lin and Bart Bronnenberg accepted for publication at Marketing Science
25th May 2022The paper from Max Pachali, Arjen van Lin, and Bart Bronnenberg titled: EXPRESS: How Do Nutritional Warning Labels Affect Prices? (co-authored with Marco Kotschedoff at KULeuven and Erica van Herpen at Wageningen University) has been accepted for publication at Marketing Science.
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Paper Rik Pieters accepted for publication in Psychometrika
25th May 2022The paper “A Review of Modeling Eye-Movements During Decision Making: Task Switching For Goal Attainment” by Rik Pieters, co-authored with Michel Wedel (Univ. of Maryland) and Ralf van der Lans (HKUST) has been accepted for publication in Psychometrika.
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Professor Bart Bronnenberg elected to KNAW
11th May 2022The Royal Netherlands Academy of Arts and Sciences (KNAW) has elected Bart Bronnenberg, Professor of Quantitative Marketing, to its ranks.
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Paper Marnik Dekimpe accepted for publication in the International Journal of Research in Marketing
02nd May 2022The paper by Marnik Dekimpe, co-authored with his former PhD Nick Bombaij (currently an Assistant Professor at the Amsterdam Business School) and Sarah Gelper (from TU/Eindhoven) on “Designing Successful Temporary Loyalty Programs: An Exploratory Study on Retailer and Country Differences” has been accepted for publication at the International Journal of Research in Marketing.
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Paper Jorna Leenheer accepted for publication in the International Journal of Management Education
24th March 2022Jorna Leenheer has a single-authored paper accepted in the International Journal of Management Education on “Do you think we are a match? The predictive power of matching activities for prospective students of an international business program”.
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Paper Inge Geyskens accepted for publication at the Journal of Retailing
08th February 2022The paper “Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research” by Inge Geyskens and Marnik Dekimpe, together with Kristopher Keller, our former PhD candidate who is now a faculty member at UNC in Chapel Hill has been accepted for publication at the Journal of Retailing.
