News Department of Marketing
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Paper by Rob Smith accepted for publication in the International Journal of Research in Marketing
05th November 2020Rob Smith his paper “If All Their Products Seem the Same, All the Parts within a Product Seem the Same Too: How Brand Homogeneity Polarizes Product Experiences” (co-authored with Kevin Keller from Dartmouth college) has been accepted for publication at the International Journal of Research in Marketing.
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Paper by Tatiana Sokolova accepted in the Journal of Consumer Psychology
29th October 2020Tatiana’s paper on “Pick your poison: Attribute trade‐offs in unattractive consideration sets” by Tatiana Sokolova (together with Aradhna Krishna from the University of Michigan) has been accepted for publication in the Journal of Consumer Psychology.
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Best Paper Award in the Marketing Strategy track and Overall Best Conference Paper Award for Samuel Stäbler
20th October 2020At the (virtual) Atlantic Marketing Association conference, Samuel Stäbler received the Best Paper Award in the Marketing Strategy track as well as the Overall Best Conference Paper Award.
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Paper by Rob Smith accepted for publication in the Journal of Experimental Social Psychology
20th October 2020Rob Smith had a paper accepted on ‘The Role of Holistic Processing in Simultaneous Consumption’ (co-authored with Joe Redden from the University of Minnesota). ). The paper will be published in the Journal of Experimental Social Psychology.
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Paper by Hans Haan accepted for publication in the journal Industrial Marketing Management
20th October 2020Hans Haans had a paper accepted for publication on "Reducing food waste through digital platforms: A quantification of cross-side network effects" (co-authored with Neomie Raassens, Shantanu Mullick, and Ed Nijsen, all from TU/Eindhoven).
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Paper by Jan Klein accepted for publication in the Journal of Business Research
20th October 2020A new study by Jan Klein, together with his colleagues from EBS University in Germany (Anne-Sophie Riegger, Katrin Merfeld, and Sven Henkel), has been accepted for publication in the Journal of Business Research.
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Paper by Els Gijsbrechts and Inge Geyskens has been accepted for publication in the Journal of Marketing
20th October 2020The paper by Els Gijsbrechts and Inge Geyskens on “Navigating the Last Mile in Grocery Shopping: The Click and Collect Format” together with Katrijn Gielens from UNC in Chapel Hill has been accepted for publication in the Journal of Marketing.
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Samuel Stäbler one of the finalists for the AMA Marketing Research SIG’s 2020 Lehmann award
20th October 2020Samuel Stäbler has been one of the finalists for the AMA Marketing Research SIG’s 2020 Lehmann award for his publication:
Stäbler, S., & Fischer, M. (2020). When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries. Journal of Marketing, 84(3), 46–67.
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Homogeneous Brands Cause Extreme Judgments of Products
29th September 2020Imagine you are at your neighborhood bicycle store, and find yourself looking at a new brand of bicycles. As you read about the brand, you see that they only make bikes. How would this perception affect your experience test-riding the bike, compared to if the brand makes a lot of other different products besides bikes?
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When does the left-side-digit tactic work best?
29th September 2020We all know the practice of pricing products just below round amounts. It has been around for almost a century. Retailers set prices at, for instance, $2.99 instead of $3.00, expecting to benefit from consumers’ tendency to focus on prices’ left-most digits. But in what circumstances does this practice work best? Tatiana Sokolova and her colleagues Satheesh Seenivasan and Manoj Thomas searched for answers.
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Paper by Niels van de Ven accepted in Personality and Individual Differences
19th June 2020The paper by Niels van de Ven on “When Enough Is Not Enough: Overearning as a Manifestation of Dispositional Greed” together with Marcel Zeelenberg, Terri Seuntjens, and Seger Breugelmans from the Department of Social Psychology at the Tilburg University has been accepted for publication in Personality and Individual Differences.
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Paper by Tatiana Sokolova accepted in Journal of Marketing Research
19th June 2020Tatiana Sokolova her paper “The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?”, co-authored with Satheesh Seenivasan (Monash University, Australia) and Manoj Thomas (Cornell University, USA) has been accepted for publication in the Journal of Marketing Research
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Bart Bronnenberg has been awarded the Long Term Impact Award
19th June 2020Bart Bronnenberg has been awarded the Long Term Impact Award from the INFORMS Society for his impactful 2010 publication in Marketing Science.
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More conscious consumers are an opportunity for smart marketers
14th May 2020Interview with Barbara Deleersnyder in Marketing Tribune (in Dutch). She has recently been appointed as Professor of Marketing at the Marketing Department of Tilburg School of Economics and Management (TiSEM). How does she view the corona crisis for marketers?
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Barbara Deleersnyder has been appointed as Professor of Marketing
28th April 2020Tilburg University has appointed dr. Barbara Deleersnyder as Professor of Marketing at the Marketing Department in the Tilburg School of Economics and Management (TiSEM), effective May 1, 2020. Her research is dedicated to support marketing managers to pursue strategies that benefit the firm, its customers, and society at large.
