News Department of Marketing
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Paper by Rik Pieters accepted for publication in the Journal of Consumer Research
29th March 2021The paper “Visual Competition Suppression During Planned Purchases” by Rik Pieters, co-authored with Ralf van der Lans (HKUST, first author) and Michel Wedel (University of Maryland), has been accepted for publication in the Journal of Consumer Research.
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Paper by Niels van de Ven accepted in the Journal of Experimental Social Psychology
23rd March 2021The paper by Niels Van de Ven on “Tears Trigger the Intention to Offer Social Support: A Systematic Investigation of the Interpersonal Effects of Emotional Crying Across 41 Countries” has been accepted in the Journal of Experimental Social Psychology.
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Marketing Matters: Engaging students with educational podcasts
15th March 2021Marketing Matters is a podcast by a team of our Marketing lecturers. In each episode, they connect topics from marketing theory to marketing in business. They talk to marketing professionals about their experiences, best and worst practices in Marketing.
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SCP 2021 Best Competitive-Paper Award for Tatiana Sokolova
11th March 2021The paper by Tatiana Sokolova on “Cognitive Biases and the Perceived Environmental Friendliness of Product Packaging” (which she co-authored with Tim Doering and Aradhna Krishna, both from the University of Michigan) was awarded the SCP 2021 Best Competitive-Paper Award.
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Paper by Niels van de Ven accepted for publication in the European Journal of Psychological Assessment
04th March 2021The paper by Niels van de Ven on “Dispositional Greed Scales” (co-authored with M. Zeelenberg, T.G. Seuntjens, and S.M. Breugelmans) has been accepted for publication in the European Journal of Psychological Assessment.
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Paper by Niels van de Ven accepted for publication in the Personality and Social Psychology Bulletin
04th March 2021Niels van de Ven had a paper accepted on “Strength is Still a Weakness in Coalition Formation: Replicating the Strength-is-Weakness Effect Using the Online Coalition Game” (co-authored with J. Wissink, I. van Beest, and T. Pronk). The paper will be published in the Personality and Social Psychology Bulletin.
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Dissertation paper by Suzanne Bies accepted for publication in the International Journal of Research in Marketing
02nd March 2021The Ph.D. project by Suzanne Bies and her advisors Bart Bronnenberg and Els Gijsbrechts on: “How Push Messaging Impacts Consumer Spending and Reward Redemption in Store-Loyalty Programs” has been accepted for publication in the International Journal of Research in Marketing.
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Paper by Anna Paley accepted for publication in the Journal of Consumer Research
02nd March 2021The paper by Anna Paley on “How and Why Our Eating Decisions Neglect Infrequently Consumed Foods” (co-authored with Abigail Sussman from the Un. of Chicago and Adam Alter from NYU) has been accepted for publication in the Journal of Consumer Research.
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Interview with Hannes Datta: "Datta loves data"
18th February 2021Mr. Spotify – that’s how Hannes Datta is sometimes seen because of his research into the popular music streaming service. But his research into digitization is much broader. “Education is in need of a format that is just as radically innovative as Spotify’s.”
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#3 worldwide in Marketing Research
08th February 2021The Tilburg School of Economics and Management (TiSEM) is ranked 3rd worldwide by the American Marketing Association in terms of research productivity in the most prestigious Marketing journals. With 41 publications in the Journal of Marketing and the Journal of Marketing Research over the last ten year, TiSEM belongs to the most productive universities in the field of marketing.
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Paper by Niels van de Ven accepted for publication in European Journal of Social Psychology
08th February 2021Niels' paper on 'What Causes the Strength-is-Weakness Effect In Coalition Formation? Passive Adoption or Active Selection of Self-Serving Allocation Rules' (co-authored with J. Wissink, I. Van Beest en T, Pronk) has been accepted for publication in the European Journal of Social Psychology.
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Paper by Niels van de Ven accepted for publication in Personality and Individual Differences
08th February 2021A paper by Niels van de Ven (co-authored with M. Zeelenberg and S. Breugelmans), entitled 'When Enough Is Not Enough: Overearning as a Manifestation of Dispositional Greedpaper' has been accepted for publication in Personality and Individual Differences, 165.
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Online shopping temptations
02nd February 2021Nu.nl published an article about the risks of online shopping. In the past year 11 percent more internet purchases were made than in the year before, according to a study by Statistics Netherlands (CBS). Barbara Deleersnyder explains in the article why there is a risk of waste of money when shopping online.
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Paper by Rob Smith accepted for publication in the International Journal of Research in Marketing
05th November 2020Rob Smith his paper “If All Their Products Seem the Same, All the Parts within a Product Seem the Same Too: How Brand Homogeneity Polarizes Product Experiences” (co-authored with Kevin Keller from Dartmouth college) has been accepted for publication at the International Journal of Research in Marketing.
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Paper by Tatiana Sokolova accepted in the Journal of Consumer Psychology
29th October 2020Tatiana’s paper on “Pick your poison: Attribute trade‐offs in unattractive consideration sets” by Tatiana Sokolova (together with Aradhna Krishna from the University of Michigan) has been accepted for publication in the Journal of Consumer Psychology.
