News Department of Marketing
-
Innovation and Distribution: An Equilibrium Model of Manufacturing and Retailing
11th January 2024The paper “Innovation and Distribution: An Equilibrium Model of Manufacturing and Retailing” by Bart Bronnenberg has been accepted for publication in the Economic Journal.
-
Persistence Modelling in Marketing: Descriptive, Predictive and Normative uses
14th December 2023The paper “Persistence Modelling in Marketing: Descriptive, Predictive and Normative uses,” by Marnik Dekimpe has been accepted for publication in the Australasian Marketing Journal.
-
Exploring the Impact of Small-Box Proximity Stores on Big-Box Grocery Retailers: A Study of Carrefour's Market Position
02nd November 2023The paper by Marnik Dekimpe and Els Gijsbrechts on “Proximity-store Introductions: A New Route to Big-box Retailer Success?” has been accepted for publication in the Journal of Retailing.
-
In the subscription economy, research finds that most of us are oversubscribed
24th October 2023How many subscriptions do you have? A large study by Anna Paley and Niels van de Ven from Tilburg University shows that you probably have more than you realize, and that you’re spending a lot more money on subscription services than you think. The researchers found a new way of nudging people towards better insight into their finances, which proves to be highly effective in helping the oversubscribed cut down on their monthly subscription charges.
-
Paper Rik Pieters accepted for publication in the Journal of Marketing Research
04th October 2023The paper “Response Aggregation to Obtain Truthful Answers to Sensitive Questions: Estimating the Prevalence of Illegal Purchases of Prescription Drug” by Rik Pieters has been accepted for publication in the Journal of Marketing Research.
-
How unnecessary paper creates the illusion of sustainability
24th July 2023Tatiana Sokolova found that unnecessary paper packaging creates the illusion of sustainability, because paper is often perceived as environmentally friendly—even when it’s doing more harm than good. “Objective and perceived sustainability are not necessarily the same thing.”
-
Paper Anika Stuppy accepted for publication in the Journal of Marketing Research
17th July 2023The paper “The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency” by Anika Stuppy has been accepted for publication in the Journal of Marketing Research.
-
Paper Marnik Dekimpe accepted for publication in the Journal of Retailing
17th July 2023The paper by Marnik Dekimpe has been accepted for publication in the Journal of Retailing: “Retailing in Times of Soaring Inflation: What We Know, What We Don’t Know, and a Research Agenda”.
-
Paper Samuel Stäbler accepted for publication in the International Journal of Research in Marketing
15th June 2023Samuel Stäbler his paper “How Firm Communication Affects the Impact of Layoff Announcements on Brand Strength Over Time” has been accepted for publication in the International Journal of Research in Marketing.
-
ISMS Fellow Award 2023 for Bart Bronnenberg
15th June 2023Bart Bronnenberg was awarded the ISMS Fellow Award 2023 at the INFORMS Marketing Science Meeting on 8 June.
-
Paper Rik Pieters accepted for publication in the Journal of Consumer Psychology
20th April 2023The paper “Materialism and Life Satisfaction Relations Between and Within People Over Time: Results of a Three-Wave Longitudinal Study” by Rik Pieters has been accepted for publication in the Journal of Consumer Psychology.
-
Retailer price promotions increase waste awareness, not waste
30th March 2023Contrary to what is often assumed, retailer price promotions such as “Buy One, Get One” or quantity discounts in supermarkets do not cause more food to go to waste. In fact, such offers appear to increase consumer awareness of the risk of wasting food, which in turn spurs them on to prevent waste. Supermarkets could encourage such awareness-driven behavior by designing smart campaigns that help prevent waste.
-
Paper Inge Geyskens, Barbara Deleersnyder, and Marnik Dekimpe accepted in the Journal of the Academy of Marketing Science
20th March 2023The paper “Do consumers benefit from national-brand listings by hard discounters?” by Inge Geyskens, Barbara Deleersnyder, and Marnik Dekimpe, co-authored with former Tilburg Ph.D. student Didi Lin was accepted in the Journal of the Academy of Marketing Science.
-
Paper Arjen van Lin accepted for publication in the Journal of Consumer Research
09th March 2023The paper by Arjen van Lin titled: “Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste” has been accepted for publication in the Journal of Consumer Research.
-
EMAC Distinguished Marketing Scholar Award 2023 for Els Gijsbrechts
06th March 2023Els Gijsbrechts has won the EMAC Distinguished Marketing Scholar Award 2023. One of the highest honors that a marketing scholar can receive. The European Marketing Academy (EMAC) praises her for her innovative and leading research, substantial contributions to EMAC, and her exceptional service to the marketing community at large.