News Department of Marketing
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Paper Els Gijsbrechts accepted for publication at the International Journal of Research in Marketing
13th January 2022The paper “The Dark Side of Innovation: How New SKUs Affect Brand Choice in the Presence of Consumer Uncertainty and Learning” by Els Gijsbrechts, co-authored with Bernadette van Ewijk, a former Tilburg PhD who is currently at the UvA and Jan-Benedict Steenkamp from UNC in Chapel Hill, has been accepted for publication at the International Journal of Research in Marketing.
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Best Retail & Pricing Paper Award for Kristopher Keller
07th January 2022The 2020 publication at the Journal of Marketing Research by our former PhD candidate Kristopher Keller (currently working at the University of North Carolina in Chapel Hill), together with his two advisors, Inge Geyskens and Marnik Dekimpe on: “Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand” just received the Best Retail & Pricing Paper Award from the AMA’s Retail and Pricing SIG.
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Paper Hans Haans accepted for publication in the International Journal of Logistics Management
07th January 2022The paper by Hans Haans (together with Néomie Raassens from the Eindhoven University of Technology and Shantanu Mullick from Coventry University) on: “Surviving the hectic early phase of the COVID-19 pandemic: A qualitative study to the supply chain strategies of food service firms in times of a crisis” has been accepted for publication at the International Journal of Logistics Management.
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Paper Bart Bronneberg accepted for publication at Marketing Science
23rd November 2021Bart Bronnenberg, together with his co-authors Jean-Pierre Dubé (University of Chicago Booth School of Business & NBER) and Joonhwi Joo (University of Texas at Dallas, Naveen Jindal School of Management) have their paper accepted for publication at Marketing Science: “Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry”.
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Buskers earn more on Sundays
22nd November 2021For hundreds of years, buskers (street musicians) have been earning money performing in busy public areas. Now, the first-ever large-scale study has explored which factors determine listeners’ giving behavior. A field study of 80,471 consumers and 72 buskers, conducted by the Tilburg researcher Samuel Stäbler and Kim Katharina Mierisch (a consultant at Simon-Kucher & Partners), yields surprising results.
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Paper Els Gijsbrechts accepted for publication in the International Journal of Research in Marketing
04th November 2021The paper by Els Gijsbrechts on “What Drives Brands’ Pricing Metrics? An Empirical Examination of the Chinese Packaged Goods Industry,” co-authored by Bernadette van Ewijk (former Tilburg PhD and currently UD at the UvA) and Jan-Benedict Steenkamp (at UNC in Chapel Hill), has been accepted for publication in the International Journal of Research in Marketing.
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Paper Marnik Dekimpe accepted for publication in the International Journal of Research in Marketing
20th September 2021Marnik Dekimpe had a paper accepted on “A Global Perspective on the Marketing Mix Across Time and Space” (co-authored with Julian Wichmann from the University of Cologne, Uppal Abhinav from the Indian School of Business, and Amalesh Sharma from the Mays Business School in Texas). The paper is forthcoming at the International Journal of Research in Marketing.
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Samuel Stäbler one of the finalists AMA-MSI-Root Award
29th April 2021Samuel Stäbler has been a runner-up for the prestigious AMA-MSI-Root Award for his 2020 Journal of Marketing publication (co-authored by Marc Fischer from the University of Cologne) entitled: “When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries”.
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Paper Rik Pieters accepted for publication in Psychological Science
29th April 2021The paper by Rik Pieters on “Gender Gaps in Deceptive Self-Presentation on Social Media Platforms Vary with Gender Equality: A Multinational Investigation,” co-authored by Dasha Kolesnyk (University of Twente) and Martijn de Jong (Erasmus University), has been accepted for publication in Psychological Science.
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Tilburg Science Hub – Conduct your research differently
23rd April 2021Hannes Datta, Tobias Klein and Andrea Antonacci (TiSEM) have developed Tilburg Science Hub, an online resource that helps individual students, researchers, data scientists, and teams to carry out data- and computation-intensive projects efficiently.
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Paper Samuel Stäbler accepted for publication in Marketing Letters
22nd April 2021The paper of Samuel Stäbler on “The Street Music Business: Consumer Responses to Buskers Performing on the Street and on Online Video Platforms” (a collaboration with Kim Katharina Mierisch, a consultant at Simon-Kucher & Partners) has been accepted for publication in Marketing Letters.
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Paper by Rik Pieters accepted for publication in the Journal of Consumer Research
29th March 2021The paper “Visual Competition Suppression During Planned Purchases” by Rik Pieters, co-authored with Ralf van der Lans (HKUST, first author) and Michel Wedel (University of Maryland), has been accepted for publication in the Journal of Consumer Research.
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Paper by Niels van de Ven accepted in the Journal of Experimental Social Psychology
23rd March 2021The paper by Niels Van de Ven on “Tears Trigger the Intention to Offer Social Support: A Systematic Investigation of the Interpersonal Effects of Emotional Crying Across 41 Countries” has been accepted in the Journal of Experimental Social Psychology.
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Marketing Matters: Engaging students with educational podcasts
15th March 2021Marketing Matters is a podcast by a team of our Marketing lecturers. In each episode, they connect topics from marketing theory to marketing in business. They talk to marketing professionals about their experiences, best and worst practices in Marketing.
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SCP 2021 Best Competitive-Paper Award for Tatiana Sokolova
11th March 2021The paper by Tatiana Sokolova on “Cognitive Biases and the Perceived Environmental Friendliness of Product Packaging” (which she co-authored with Tim Doering and Aradhna Krishna, both from the University of Michigan) was awarded the SCP 2021 Best Competitive-Paper Award.
