News Department of Marketing
Paper Rik Pieters accepted for publication in the Journal of Consumer Psychology20th April 2023
The paper “Materialism and Life Satisfaction Relations Between and Within People Over Time: Results of a Three-Wave Longitudinal Study” by Rik Pieters together with Esther Jaspers (Massey University, NZ, and former Ph.D. student at Tilburg University), Mario Pandelaere (Virginia Tech) and L.J. Shrum (HEC) has been accepted for publication in the Journal of Consumer Psychology.
Retailer price promotions increase waste awareness, not waste30th March 2023
Contrary to what is often assumed, retailer price promotions such as “Buy One, Get One” or quantity discounts in supermarkets do not cause more food to go to waste. In fact, such offers appear to increase consumer awareness of the risk of wasting food, which in turn spurs them on to prevent waste. Supermarkets could encourage such awareness-driven behavior by designing smart campaigns that help prevent waste.
Paper Inge Geyskens, Barbara Deleersnyder, and Marnik Dekimpe accepted in the Journal of the Academy of Marketing Science20th March 2023
The paper “Do consumers benefit from national-brand listings by hard discounters?” by Inge Geyskens, Barbara Deleersnyder, and Marnik Dekimpe, co-authored with former Tilburg Ph.D. student Didi Lin was accepted in the Journal of the Academy of Marketing Science.
Paper Arjen van Lin accepted for publication in the Journal of Consumer Research09th March 2023
The paper by Arjen van Lin, together with Aylin Aydinli (Vrije Universiteit Amsterdam), Marco Bertini (ESADE Business School), Erica van Herpen (Wageningen University), and Julia von Schuckmann (UPF Barcelona School of Management), titled: “Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste” has been accepted for publication in the Journal of Consumer Research.
EMAC Distinguished Marketing Scholar Award 2023 for Els Gijsbrechts06th March 2023
Els Gijsbrechts has won the EMAC Distinguished Marketing Scholar Award 2023. One of the highest honors that a marketing scholar can receive. The European Marketing Academy (EMAC) praises her for her innovative and leading research, substantial contributions to EMAC, and her exceptional service to the marketing community at large.
Paper Tatiana Sokolova accepted for publication in the Journal of Consumer Research09th February 2023
The paper by Tatiana Sokolova, titled "Paper Meets Plastic: The Perceived Environmental Friendliness of Product Packaging", has been accepted for publication in the Journal of Consumer Research.
Teaching Awards Spring 2023 Courses09th February 2023
Samuël Stäbler, Aukje Wijnen, Carlie Rosmalen, and Gijs van Bussel have won the Bob van den Brand teaching innovation Award for their 3rd year IBA course Business Strategy and Data.
Elke Schrover, responsible for the International Business Research course in the 2nd year IBA, won the Best Teacher Large Groups Award.
Paper Max Pachali accepted for publication in the Journal of Marketing09th February 2023
The paper by Max Pachali (together with Peter Kurz and Thomas Otter, Goethe University Frankfurt) on "Omitted Budget Constraint Bias and Implications for Competitive Pricing" has been accepted for publication in the Journal of Marketing Research.
Nine Tilburg researchers receive NWO Open Competition SGW XS grant06th February 2023
We congratulate Emel Öztürk, Boris van Leeuwen, David Schindler, Arjen van Lin, Sara van den Bossche, Elisabeth Huis in 't Veld, Sara Pabian, Ioana Pop and Gaëtan Mertens with this award.
Paper Rik Pieters accepted for publication in the Journal of Marketing Research09th November 2022
The paper “Attention Trajectories Capture Utility Accumulation and Predict Brand Choice” co-authored by Ana Martinovici (RSM Erasmus University), Rik Pieters, and Tülin Erdem (NYU) has been accepted for publication in the Journal of Marketing Research.
The paper is based on the Ph.D. dissertation by Ana Martinovici, completed at Tilburg University under the supervision of Rik Pieters.
2023 ACR Fellow Award for Rik Pieters03rd November 2022
At the Association for Consumer Research (ACR) conference held in Denver, Rik Pieters was awarded the 2023 ACR Fellow Award!
Rik has been appointed by the ACR Board of Directors as a new ACR Fellow. This is ACR's highest honor for scholarship. According to Rajiv Vaidyanathan, the executive director of ACR, this recognition was awarded to Rik for his ‘incredible contributions to our field’. As an ACR Fellow, Rik is now a lifetime member of ACR.
Paper Barbara Deleersnyder accepted for publication in the International Journal of Research in Marketing27th October 2022
The paper “Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters” by Barbara Deleersnyer, together with Wiebke Keller, Kai Widdecke, and Karen Gedenk has been accepted for publication in the International Journal of Research in Marketing.
Paper Bart Bronnenberg accepted for publication at Marketing Science27th October 2022
The paper by Bart Bronnenberg, together with Yufeng Huang (currently at the University of Rochester Simon Business School and a Tilburg Ph.D. graduate) on “Consumer Transportation Costs and the Value of E-commerce: Evidence from the Dutch Apparel Industry” has been accepted for publication at Marketing Science.
Paper Tatiana Sokolova accepted for publication in the Journal of Consumer Research24th October 2022
Tatiana Sokolova has a single-authored paper accepted for publication in the Journal of Consumer Research on: “Days-of-the-week Effect in Temporal Judgments”.
Paper Marnik Dekimpe accepted for publication in the Journal of Marketing24th October 2022
The paper “Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation,” by Marnik Dekimpe (together with Peter N. Golder, Jake T. An, Harald J. van Heerde, Darren S.U. Kim, and Joseph W. Alba) has been accepted for publication in the Journal of Marketing.