News Department of Marketing
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In the subscription economy, research finds that most of us are oversubscribed
24th October 2023How many subscriptions do you have? A large study by Anna Paley and Niels van de Ven from Tilburg University shows that you probably have more than you realize, and that you’re spending a lot more money on subscription services than you think. The researchers found a new way of nudging people towards better insight into their finances, which proves to be highly effective in helping the oversubscribed cut down on their monthly subscription charges.
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Paper Rik Pieters accepted for publication in the Journal of Marketing Research
04th October 2023The paper “Response Aggregation to Obtain Truthful Answers to Sensitive Questions: Estimating the Prevalence of Illegal Purchases of Prescription Drug” by Rik Pieters has been accepted for publication in the Journal of Marketing Research.
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How unnecessary paper creates the illusion of sustainability
24th July 2023Tatiana Sokolova found that unnecessary paper packaging creates the illusion of sustainability, because paper is often perceived as environmentally friendly—even when it’s doing more harm than good. “Objective and perceived sustainability are not necessarily the same thing.”