News Department of Marketing
-
Paper Jorna Leenheer accepted for publication in the European Journal of Marketing
16th June 2022The paper by Jorna Leenheer (together with Millie Elsen from CenterData) on “Energy efficiency of consideration sets and choices: The impact of label format” has been accepted for publication in the European Journal of Marketing.
-
Paper Shrabastee Banerjee accepted for publication in the Review of Marketing Science
16th June 2022The paper “AI Applications to Customer Feedback Research: A Review” by Shrabastee Banerjee (co-authored by Lee Peter at Yale School of Management and Ishita Chakraborty at UW-Madison) has been accepted for publication in the special issue of the Review of Marketing Research on: “Artificial Intelligence and Marketing,” guest-edited by K. Sudhir and Olivier Toubia.
-
Samuel Stäbler wins the 2022 AMA Global Marketing Best Conference Paper award
09th June 2022At the AMA Global Marketing conference in Greece, Samuel Stäbler was awarded the 2022 AMA Global Marketing Best Conference Paper.