News Department of Marketing
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Paper Marnik Dekimpe accepted for publication in the International Journal of Research in Marketing
27th June 2022The paper by Marnik Dekimpe on the topic “The future of private-label markets: A global convergence approach” (co-authored met Katrijn Gielens at UNC, Anirban Mukherjee at Instead, and Kapil Tuli at SMU) has been accepted for publication at the International Journal of Research in Marketing.
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Warning label leads to higher prices for unhealthy products and healthier choices
24th June 2022In the fight against obesity, more and more countries are opting for mandatory, explicit warning labels on unhealthy products. Consumers who have less to spend react particularly strongly to this, which leads to healthier choice. The measure also leads to higher pricing of unhealthy products by manufacturers, which reinforces the healthy buying effect.
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Paper Bart Bronnenberg accepted for publication in the Journal of Economic Perspectives
22nd June 2022The paper “Marketing Investment and Intangible Brand Capital” by Bart Bronnenberg, together with Jean-Pierre Dubé and Chad Syverson (both from the University of Chicago, Booth School of Business) has been accepted for publication in the Journal of Economic Perspectives.