Finalists of the IJRM Best Paper Award 2022
Published:
09th June 2022
Last updated:
09th June 2022
At the EMAC conference, the finalists of the IJRM Best Paper Award 2022 have been announced.
No less than 2 of the 5 finalist papers were from Tilburg (and former Tilburg) members:
- Bies, Suzanne M.T.A., Bart J. Bronnenberg, Els Gijsbrechts (2021) for their publication: How push messaging impacts consumer spending and reward redemption in store-loyalty programs. International Journal of Research in Marketing 38 (4), 877-899.
- van Ewijk, Bernadette J., Astrid Stubbe, Els Gijsbrechts, Marnik G. Dekimpe (2021) for their publication: Online display advertising for CPG brands: (When) does it work? International Journal of Research in Marketing 38 (2), 271- 289.