We are Tilburg University

We are Tilburg University


I am an assistant professor of Business Communication & Digital Media. My research and teaching interests include social media use, online collaboration, and online impression management. Specific topics of study include the social psychology of online communication technology, social and digital media, identity management, social influencers, online dating, IT & organizations, virtual & augmented reality, qualitative and quantitative research methodology.

Besides teaching & research, I developed and initiated the New Media Design track within the Communication and Information Sciences department. I am also the bachelor thesis coordinator. I have practical and management experience at interface of technology, organization, and communication. My research skills include: network analysis, multivariate & multilevel analysis, and structural equation modeling. I know  my way around Google Analytics, SEO, Python, SQL, PHP, and basic web development (HTML, CSS, JS).


My research focuses on the social consequences of online communication technologies and social media. Specifically, I investigate the specific design characteristics that define communication technologies. These design characteristics, or affordances, in turn affect how people experience these technologies, how they use them, and how they are affected by them. The specific topics I study are (a) how social media affect communication in professional settings, (b) how influencers present themselves on social media and how this affects their followers’ attitudes and behaviors, (c) the effect of visual versus textual information in online dating profiles, (d) how virtual & augmented reality may change interpersonal communication, and (e) the consequences of online interaction for social development.


I teach courses on online communication technology and digital media, such as Social Media at Work, Business Information Technology, and Social Media Analytics. I have supervised more than a 100 bachelor and master theses and 5 PhD's.


Recente publicaties

  1. The Role of Eye-Contact in the Development of Romantic Attraction - S…

    Croes, E., Antheunis, M., Schouten, A., & Krahmer, E. (2020). The Role of Eye-Contact in the Development of Romantic Attraction: Studying Interactive Uncertainty Reduction Strategies during Speed-Dating. Computers in Human Behavior, 105.
  2. Does attachment style moderate the effect of computer-mediated versus…

    Pollmann, M., Crockett, E., Vanden Abeele, M., & Schouten, A. (2020). Does attachment style moderate the effect of computer-mediated versus face-to-face conflict discussions? Personal Relationships.
  3. Impression formation on online dating sites - Effects of language err…

    van der Zanden, T., Schouten, A., Mos, M., & Krahmer, E. (2020). Impression formation on online dating sites: Effects of language errors in profile texts on perceptions of profile owners’ attractiveness. Journal of Social and Personal Relationships, 37(3), 758-778. [0265407519878787].
  4. The Hyperpersonal effect in online dating - Effects of textual s. aud…

    Antheunis, M., Schouten, A., & Walther, J. (Accepted/In press). The Hyperpersonal effect in online dating: Effects of textual s. audiovisual CMC before meeting face-to-face. Media Psychology.
  5. Influencer Advertising on Instagram - Product-Endorser Fit and Number…

    Croes, E., Schouten, A., & Janssen, L. (2019). Influencer Advertising on Instagram: Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification. Paper presented at 2019 ICA Conference, Washington D.C., .

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