prof. dr. Rik Pieters
Eminent Research Scholar and Emeritus Professor
TiSEM: Tilburg School of Economics and Management
TiSEM: Department Marketing
F.G.M.Pieters@tilburguniversity.edu
Kamer
K 704
Vakken
Recente publicaties
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Response aggregation to obtain truthful answers to sensitive question…
Gregoric, M., de Jong, M. G., & Pieters, R. (2023). Response aggregation to obtain truthful answers to sensitive questions: Estimating the prevalence of illegal purchases of prescription drugs. Journal of Marketing Research. Advance online publication. -
Materialism and life satisfaction relations between and within people…
Jaspers, E. D. T., Pandelaere, M., Pieters, R., & Shrum, L. J. (2023). Materialism and life satisfaction relations between and within people over time: Results of a three-wave longitudinal study. Journal of Consumer Psychology, 33(3), 591-601. -
Attention trajectories capture utility accumulation and predict brand…
Martinovici, A., Pieters, R., & Erdem, T. (2023). Attention trajectories capture utility accumulation and predict brand choice. Journal of Marketing Research, 60(4), 625-645. -
Modeling eye movements during decision making - A review
Wedel, M., Pieters, R., & van der Lans, R. (2023). Modeling eye movements during decision making: A review. Psychometrika, 88, 697-729. -
Six methods for latent moderation analysis in marketing research: A c…
Pieters, C., Pieters, R., & Lemmens, A. (2022). Six methods for latent moderation analysis in marketing research: A comparison and guidelines. Journal of Marketing Research, 59(5), 941-962.