As an Associate Professor at one of the world's leading marketing departments, I develop advanced econometric models that guide managerial decision-making and inform public policy in the area of digital media consumption (e.g., on streaming services, on digital TV). I have gained substantial experience working with large data sets and cloud computing. Apart from my interest in new media, I work on projects in the area of retailing.
More info about my research is available on my research profile, my website, as well as my lab documentation at tilburgsciencehub.com. Thesis students are encouraged to check out thesis.hannesdatta.com. I'm active on Twitter, LinkedIn, and YouTube.