dr. Julian Wichmann
Universitair docent
TiSEM: Tilburg School of Economics and Management
TiSEM: Department Marketing
J.R.K.Wichmann@tilburguniversity.edu
Kamer
K 715
Recente publicaties
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Does bigger still mean better? How digital transformation affects the…
Sklenarz, F. A., Edeling, A., Himme, A., & Wichmann, J. R. K. (2024). Does bigger still mean better? How digital transformation affects the market share-profitability relationship. International Journal of Research in Marketing. Advance online publication. -
Retail platformization in digital transformation
Wichmann, J. R. K., & Reinartz, W. (Accepted/In press). Retail platformization in digital transformation. In J. Q. Dong, & P. C. Verhoef (Eds.), A Research Agenda for Digital Transformation: Multidisciplinary Perspectives Edward Elgar Publishing Ltd.. -
The managerial relevance of marketing science: Properties and genesis
Schauerte, N., Becker, M., Imschloss, M., Wichmann, J. R. K., & Reinartz, W. (2023). The managerial relevance of marketing science: Properties and genesis. International Journal of Research in Marketing, 40(4), 801-822. -
Reimagining personalization in the physical store
Scholdra, T. P., Wichmann, J. R. K., & Reinartz, W. J. (2023). Reimagining personalization in the physical store. Journal of Retailing, 99(4), 563-579. -
Eine eigene Plattform für Ihre Marke
Wichmann, J. R. K., Schauerte, N., & Reinartz, W. (2023). Eine eigene Plattform für Ihre Marke. Harvard Business Manager, 45(1).