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Recente publicaties

  1. Influencer advertising on Instagram - Product-influencer fit and numb…

    Janssen, L., Schouten, A. P., & Croes, E. A. J. (2021). Influencer advertising on Instagram: Product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification. International journal of advertising.
  2. #safesex – The effectiveness of social media influencers as ambassado…

    Janssen, L., Croes, E., & Schouten, A. (2021). #safesex – The effectiveness of social media influencers as ambassadors of sexual health behavior. Paper presented at ARPH (Association for Researchers in Psychology and Health), 2021, Netherlands.
  3. Effects of avatar appearance on healthy eating intentions - exploring…

    van der Waal, N., van der Laan, N., Antheunis, M., & Janssen, L. (2021). Effects of avatar appearance on healthy eating intentions: exploring the effects of avatar body size. Abstract from European Health Psychology Society Conference (EHPS).
  4. #safesex – The effectiveness of social media influencers as ambassado…

    Janssen, L., Croes, E., & Schouten, A. (2020). #safesex – The effectiveness of social media influencers as ambassadors of sexual health behavior. Paper presented at 33rd Bled eConference, Bled, Slovenia.
  5. Celebrity vs. Influencer endorsements in advertising - The role of id…

    Schouten, A. P., Janssen, L., & Verspaget, M. (2020). Celebrity vs. Influencer endorsements in advertising: The role of identification, credibility, and Product-Endorser fit. International journal of advertising, 39(2), 258-281.

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