prof. dr. Marnik Dekimpe
Hoogleraar
TiSEM: Tilburg School of Economics and Management
TiSEM: Department Marketing
M.G.Dekimpe@tilburguniversity.edu
Kamer
K 701
Bio
Vakken
Recente publicaties
-
The future of private-label markets: A global convergence approach
Dekimpe, M., Gielens, K., Mukherjee, A., & Tuli, K. R. (2023). The future of private-label markets: A global convergence approach. International Journal of Research in Marketing, 40(1), 248-267. -
Do consumers benefit from national-brand listings by hard discounters?
Geyskens, I., Deleersnyder, B., Dekimpe, M., & Lin, P. (2023). Do consumers benefit from national-brand listings by hard discounters? Journal of the Academy of Marketing Science. Advance online publication. -
Learning from data: An empirics-first approach to relevant knowledge …
Golder, P. N., Dekimpe, M., An, J. T., van Heerde, H. J., Kim, D., & Alba, J. W. (2023). Learning from data: An empirics-first approach to relevant knowledge generation. Journal of Marketing, 87(3), 319-336. -
Designing successful temporary loyalty programs: An exploratory study…
Bombaij, N., Gelper, S., & Dekimpe, M. (2022). Designing successful temporary loyalty programs: An exploratory study on retailer and country differences. International Journal of Research in Marketing, 39(4), 1275-1295. Advance online publication. -
Cross-national differences in market response: Line-length, price, an…
Datta, H., van Heerde, H. J., Dekimpe, M., & Steenkamp, J. E. B. M. (2022). Cross-national differences in market response: Line-length, price, and distribution elasticities in 14 Indo-Pacific Rim economies. Journal of Marketing Research, 59(2), 251-270.