prof. dr. Marnik Dekimpe
Hoogleraar
TiSEM: Tilburg School of Economics and Management
TiSEM: Department Marketing
M.G.Dekimpe@tilburguniversity.edu
Kamer
K 701
Bio
Vakken
Recente publicaties
-
Sharing economy: International marketing strategies - A commentary.
Dekimpe, M., & Geyskens, I. (2024). Sharing economy: International marketing strategies - A commentary. In S. Samiee, C. S. Katsikeas, & P. Riefler (Eds.), Key Developments in International Marketing : Influential Contributions and Future Avenues for Research (pp. 537-546). (JIBS Special Collections). Palgrave Macmillan. -
Do consumers benefit from national-brand listings by hard discounters?
Geyskens, I., Deleersnyder, B., Dekimpe, M., & Lin, P. (2024). Do consumers benefit from national-brand listings by hard discounters? Journal of the Academy of Marketing Science, 52(1), 97-118. -
Proximity-store introductions: A new route to big-box retailer succes…
Dekimpe, M., Gijsbrechts, E., & Gielens, K. J. P. (2023). Proximity-store introductions: A new route to big-box retailer success? Journal of Retailing, 99(4), 621-633. -
Retailing in times of soaring inflation: What we know, what we don't …
Dekimpe, M., & van Heerde, H. J. (2023). Retailing in times of soaring inflation: What we know, what we don't know, and a research agenda. Journal of Retailing, 99(3), 322-336. -
The future of private-label markets: A global convergence approach
Dekimpe, M., Gielens, K., Mukherjee, A., & Tuli, K. R. (2023). The future of private-label markets: A global convergence approach. International Journal of Research in Marketing, 40(1), 248-267.