dr. Hannes Datta AA

Bio

As an Associate Professor at one of the world's leading marketing departments, I develop advanced econometric models that guide managerial decision-making and inform public policy in the area of digital media consumption (e.g., on streaming services, on digital TV). I have gained substantial experience working with large data sets and cloud computing. Apart from my interest in new media, I work on projects in the area of retailing.

Curious to learn more about my research? Watch this 2-minute YouTube video (in English, in Dutch).

More info about my research is available on my research profile, my website, as well as my lab documentation at tilburgsciencehub.com. Thesis students are encouraged to check out thesis.hannesdatta.com. I'm active on Twitter, LinkedIn, and YouTube.

Vakken

• Skills: Data Prep.&Workflow Mgt (Fall)
• Skills: Online Data Coll. & Mgt (Fall)
• Skills: Online Data Coll. & Mgt (Spring)
• Skills: Data Prep.&Workflow Mgt (Spring)

Top publicaties

1. What Drives Demand for Playlists on Spotify?

   Pachali, M. J., & Datta, H. (Accepted/In press). What Drives Demand for Playlists on Spotify? Marketing Science.

2. Fields of gold: Scraping web data for marketing insights

   Boegershausen, J., Datta, H., Borah, A., & Stephen, A. (2022). Fields of gold: Scraping web data for marketing insights. Journal of Marketing, 86(5), 1-20.

3. Changing their tune - How consumers' adoption of online streaming aff…

   Datta, H., Knox, G., & Bronnenberg, B. J. J. A. M. (2018). Changing their tune: How consumers' adoption of online streaming affects music consumption and discovery. Marketing Science, 37(1), 5-21.

4. How well does consumer-based brand equity align with sales-based bran…

   Datta, H., Ailawadi, K. L., & van Heerde, H. J. (2017). How well does consumer-based brand equity align with sales-based brand equity and marketing mix response? Journal of Marketing, 81(3), 1-20.

5. Unlocking the potential of web data for retailing research

   Guyt, J. Y., Datta, H., & Boegershausen, J. (2024). Unlocking the potential of web data for retailing research. Journal of Retailing, 100(1), 130-147.