News Department of Marketing
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Paper Barbara Deleersnyder accepted for publication in the International Journal of Research in Marketing
27th October 2022The paper “Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters” by Barbara Deleersnyer, together with Wiebke Keller, Kai Widdecke, and Karen Gedenk has been accepted for publication in the International Journal of Research in Marketing.
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Paper Bart Bronnenberg accepted for publication at Marketing Science
27th October 2022The paper by Bart Bronnenberg, together with Yufeng Huang (currently at the University of Rochester Simon Business School and a Tilburg Ph.D. graduate) on “Consumer Transportation Costs and the Value of E-commerce: Evidence from the Dutch Apparel Industry” has been accepted for publication at Marketing Science.
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Paper Tatiana Sokolova accepted for publication in the Journal of Consumer Research
24th October 2022Tatiana Sokolova has a single-authored paper accepted for publication in the Journal of Consumer Research on: “Days-of-the-week Effect in Temporal Judgments”.