News Department of Marketing
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Professor Bart Bronnenberg elected to KNAW
11th May 2022The Royal Netherlands Academy of Arts and Sciences (KNAW) has elected Bart Bronnenberg, Professor of Quantitative Marketing, to its ranks.
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Paper Marnik Dekimpe accepted for publication in the International Journal of Research in Marketing
02nd May 2022The paper by Marnik Dekimpe, co-authored with his former PhD Nick Bombaij (currently an Assistant Professor at the Amsterdam Business School) and Sarah Gelper (from TU/Eindhoven) on “Designing Successful Temporary Loyalty Programs: An Exploratory Study on Retailer and Country Differences” has been accepted for publication at the International Journal of Research in Marketing.
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Paper Jorna Leenheer accepted for publication in the International Journal of Management Education
24th March 2022Jorna Leenheer has a single-authored paper accepted in the International Journal of Management Education on “Do you think we are a match? The predictive power of matching activities for prospective students of an international business program”.