News Department of Marketing
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Paper Inge Geyskens accepted for publication at the Journal of Retailing
08th February 2022The paper “Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research” by Inge Geyskens and Marnik Dekimpe, together with Kristopher Keller, our former PhD candidate who is now a faculty member at UNC in Chapel Hill has been accepted for publication at the Journal of Retailing.
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2021 Robert D. Buzzell MSI Best Paper Award
03rd February 2022Bart Bronnenberg was one of the 4 finalists for the 2021 Robert D. Buzzell MSI Best Paper Award.
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Paper Els Gijsbrechts accepted for publication at the International Journal of Research in Marketing
13th January 2022The paper “The Dark Side of Innovation: How New SKUs Affect Brand Choice in the Presence of Consumer Uncertainty and Learning” by Els Gijsbrechts, co-authored with Bernadette van Ewijk, a former Tilburg PhD who is currently at the UvA and Jan-Benedict Steenkamp from UNC in Chapel Hill, has been accepted for publication at the International Journal of Research in Marketing.