News Department of Marketing
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Best Retail & Pricing Paper Award for Kristopher Keller
07th January 2022The 2020 publication at the Journal of Marketing Research by our former PhD candidate Kristopher Keller (currently working at the University of North Carolina in Chapel Hill), together with his two advisors, Inge Geyskens and Marnik Dekimpe on: “Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand” just received the Best Retail & Pricing Paper Award from the AMA’s Retail and Pricing SIG.
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Paper Hans Haans accepted for publication in the International Journal of Logistics Management
07th January 2022The paper by Hans Haans (together with Néomie Raassens from the Eindhoven University of Technology and Shantanu Mullick from Coventry University) on: “Surviving the hectic early phase of the COVID-19 pandemic: A qualitative study to the supply chain strategies of food service firms in times of a crisis” has been accepted for publication at the International Journal of Logistics Management.
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Buskers earn more on Sundays
22nd November 2021For hundreds of years, buskers (street musicians) have been earning money performing in busy public areas. Now, the first-ever large-scale study has explored which factors determine listeners’ giving behavior. A field study of 80,471 consumers and 72 buskers, conducted by the Tilburg researcher Samuel Stäbler and Kim Katharina Mierisch (a consultant at Simon-Kucher & Partners), yields surprising results.