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Innovation Accounting

As a start-up, you measure progress and come up with experiments that give you a better view of the numbers that belong to a successful product. Innovation Accounting is the key to success.

Use an Minimal Viable Product (MVP) to collect data and get an idea of where you are at that moment with your product.
Avoid basing your insights on the wrong data. You must be sure that you are measuring the correct metrics and that you are measuring what you can act on.

What do you get out of it?

A correct picture of how your experiment or startup is doing.

Get started quickly

Watch the video and determine the numbers that are most crucial to the success of your business. Decide how you are going to measure and follow this.

Want to know more?

Use a Minimal Viable Product (MVP) to measure your results. Don't your measurements give the desired result? Maybe it's time for a pivot.