Trend Watching: The Gender Issue
How have femininities and masculinities changed over the last three decades? Where are we standing now? What could the future look like? Carl Rohde, cultural sociological researcher and academic trendwatcher takes you on a journey to the future. (English / SG-Certificate*)
Time: 16:00-17:30 hrs.
Admission is free, no registration required (limited number of seats, full is full)
Cool Hunting
In this lecture Rohde presents a series of consecutive trend presentations concerning changing gender definition, femininities, and masculinities. He tells you more about his research method and invites you to Cool hunt on the subject!
Follow up
Those interested are taught -in a later session- how to hunt for Cool seeds of new developments that have future growth potential.
All the blogs are gathered in virtual workspaces, analyzed, and used for the creation of validated trend insights.
Carl Rohde
Dr. Carl Rohde is (em) professor ‘future forecasting & innovation’ (Netherlands, Barcelona, Shanghai). He is the founder of Science of the Time, a company that is one of the first and well reputed trend research and innovation agencies in the world.
Rohde conducts the biggest trend research - the Cool City Hunt project- with 47 universities and about 10.000 students worldwide.
Together they construct local and global validated trends for many industries and sectors. These validated trends are the building blocks for Serious Innovation and Concepting.
More information
This lecture is organized by Studium Generale in cooperation with Outreaching Honnors Program, SA Animo and Umbrella Association.
Contact: Annelieke Koster (Studium Generale).
* For students, this lecture may count towards the SG-Certificate. Check the SG-Certificate website for all the terms and conditions.
