Students at their graduation ceremony

Career prospects Marketing Analytics

Career opportunities are plentiful for marketing researchers. Your degree will be an excellent launch pad for a career as consultant, analyst or market researcher.

Knowledge and skills

Your expert knowledge and skills in both marketing and research methodology are sought-after by organizations, giving you the flexibility to choose which industry or specialist position to pursue your career in. 

Recent placements include:

  • Qualitative Marketing Researcher at Ipsos
  • Researcher Consumer Behavior at CentERdata
  • Business Analyst at GfK
  • Market Researcher at MetrixLab
  • Customer Intelligence Analyst at UWV
  • Customer Insight Analyst at Nederlandse Spoorwegen
  • Adviseur marketing Rabobank
  • Marketing Database Analyst at Ziggo
  • Database marketeer at KPN
  • Graduate Trainee at GfK
  • Customer Intelligence Analyst at Essent

Alumni facts

  • Average number of months until first paid job: 2.9
  • Finds a job within 6 months after graduation: 90%
  • Gross monthly income one year after graduation: €2,523

Source: National Alumni Survey, 2017

After your Master's

Support with your transition to the labor market
Working in the Netherlands after graduation
Extend your master

Interested in the MSc Marketing Analytics?

Check your eligibility and the deadlines for application