News Department of Marketing
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Paper Rik Pieters accepted for publication in Psychological Science
29th April 2021The paper by Rik Pieters on “Gender Gaps in Deceptive Self-Presentation on Social Media Platforms Vary with Gender Equality: A Multinational Investigation,” co-authored by Dasha Kolesnyk (University of Twente) and Martijn de Jong (Erasmus University), has been accepted for publication in Psychological Science.
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Paper Samuel Stäbler accepted for publication in Marketing Letters
22nd April 2021The paper of Samuel Stäbler on “The Street Music Business: Consumer Responses to Buskers Performing on the Street and on Online Video Platforms” (a collaboration with Kim Katharina Mierisch, a consultant at Simon-Kucher & Partners) has been accepted for publication in Marketing Letters.
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Marketing Matters: Engaging students with educational podcasts
15th March 2021Marketing Matters is a podcast by a team of our Marketing lecturers. In each episode, they connect topics from marketing theory to marketing in business. They talk to marketing professionals about their experiences, best and worst practices in Marketing.
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Online shopping temptations
02nd February 2021Nu.nl published an article about the risks of online shopping. In the past year 11 percent more internet purchases were made than in the year before, according to a study by Statistics Netherlands (CBS). Barbara Deleersnyder explains in the article why there is a risk of waste of money when shopping online.
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Homogeneous Brands Cause Extreme Judgments of Products
29th September 2020Imagine you are at your neighborhood bicycle store, and find yourself looking at a new brand of bicycles. As you read about the brand, you see that they only make bikes. How would this perception affect your experience test-riding the bike, compared to if the brand makes a lot of other different products besides bikes?
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When does the left-side-digit tactic work best?
29th September 2020We all know the practice of pricing products just below round amounts. It has been around for almost a century. Retailers set prices at, for instance, $2.99 instead of $3.00, expecting to benefit from consumers’ tendency to focus on prices’ left-most digits. But in what circumstances does this practice work best? Tatiana Sokolova and her colleagues Satheesh Seenivasan and Manoj Thomas searched for answers.
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Media shows bias when covering corporate misconduct
02nd April 2020News media do not report corporate misconduct – such as environmental offences, corruption, or the violation of social standards – consistently and independently. Instead, the media are often influenced by their own interests, such as advertising revenues. That is the result of a new study by Dr. Samuel Stäbler, Assistant Professor of Marketing at Tilburg University (Netherlands), and Dr. Marc Fischer, Professor of Marketing at the University of Cologne (Germany).
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How Does Self-Esteem Influence Consumer Behavior?
26th March 2020Products can make people feel great about themselves. Enjoying an exquisite glass of wine in a fancy bar or walking down the street in a new stylish outfit sure sound like great ways to give your ego a little boost. But if people consume to feel great about themselves, why do so many people shop at Walmart, get their hair cut at Supercuts, or prefer dressing down to go to a dive bar? Who chooses inferior products, and why?
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Why Politicians Actively Intervene in Accounting Regulation
06th February 2020Regulation, and especially a technical issue such as financial accounting, is often considered a matter for bureaucrats, not for politicians. In doing so, we tend to neglect that many accounting rules have real economic or social consequences.
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Background Ads are Everywhere, But How Do They Affect People?
09th December 2019People often encounter advertisements in the background while primarily focused on other stimuli (e.g., while multitasking). For example, someone may listen to the radio while browsing the internet, checking social media, or performing a variety of other tasks.
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Tilburg University Twitter dashboard continuously measures political mood in EU
21st May 2019Marketing Analytics students at Tilburg University have designed a Twitter dashboard that measures data on the European elections and visualizes them in real time. It shows, for example, that LGBT rights is a trending topic in Poland, while migration is commanding a great deal of attention in Italy and Bulgaria. After the elections, the students can use the data for graduation projects.