News Department of Marketing
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Paper Marnik Dekimpe accepted for publication in the Journal of Marketing
24th October 2022The paper “Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation,” by Marnik Dekimpe (together with Peter N. Golder, Jake T. An, Harald J. van Heerde, Darren S.U. Kim, and Joseph W. Alba) has been accepted for publication in the Journal of Marketing.
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Paper Bart Bronnenberg accepted for publication at Management Science
24th October 2022The paper “Consumer Time Budgets and Grocery Shopping Behavior” by Bart Bronnenberger, together with Econ colleague Tobias Klein, and Yan Xu from Virginia Tech (a Tilburg Ph.D. graduate) has been accepted for publication at Management Science.
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2021 NWO Open Competition grant for Bart Bronnenberg
22nd July 2022Bart Bronnenberg has been awarded one of the 2021 Open Competition grants from the NWO for his project: “Getting consumers to switch to sustainable and healthier food.”